Articles Tagged ‘lego’

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The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

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Lego builds a sustainable future

The company’s head of corporate responsibility talks about the iconic toy brand’s renewed focus on sustainability.

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Brands share in the love of Fan Expo

How Lego and Toys “R” Us are tapping into fans’ passion at the comic and pop culture convention.

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Check it out: Lego’s new perspectives

The toy brand has a new angle on promoting Legoland by combining two techniques.

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Canada takes three more Lions (out of) home

Leo Burnett, Lg2 and Brad collect Silver and Bronze hardware for creative featuring beers, balls and blocks.

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Shopper Marketing Forum: six takeaways from day one

From future food marketing to in-store tech, we break down the top ideas from this year’s conference.

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Greenpeace greases up Lego toys

The non-profit hawked fake toys covered in Shell oil in Toronto to protest the companies’ partnership.

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Relax marketers, you don’t need all the answers

SW+A’s Luke Sklar says you’re asking the wrong questions. Want to know the right ones?

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SXSW blog: No more ‘me too’ real-time marketing

Tribal Worldwide’s Laura Muirhead’s lessons from Lego and Sharknado on really marketing in real time.

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Verdict: Awake Chocolate packs a punch

The fast-growing company has moved more than $1 million in product since its August launch, despite competing in two crowded categories: chocolate and energy drinks.

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Lego builds Quebec base for Christmas

The iconic brand launched a campaign to build its presence in French-speaking Canada.

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Lego builds its base with girls

A cross-country mall tour orchestrated by Toronto-based BStreet helped launch the toy co’s new female-focused Friends line.