Articles Tagged ‘Mac’s’
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Bronze: Mac’s goes quirky with Froster ads
A Snapchat filter-driven campaign helped Mac’s and Giants & Gentlemen drive the best sales period for the Froster brand in five years.
Gone in six seconds
Short ads: creativity killers or new tools to convey a single-minded message?
Couche-Tard to phase out Mac’s name
All of the company’s convenience store chains will be rebranded as Circle K to give it a unified global brand.
Mondelez taps into entrepreneurial culture
The CPG co is partnering with tech startups and retailers on Canadian pilot projects.
Couche-Tard chooses Palm + Havas as AOR
How a “refreshing” focus on metrics and KPIs convinced the gas and convenience retailer to take a chance on a new agency after 18 years.
Shopper Innovation Awards: Small budget
Programs for Stride Gum and Becel make big impacts with small budgets, winning Silver and Bronze respectively,
Stops, starts and changes; Couche-Tard expands into Europe
Canadian grocers may soon see an online deal aggregator; Target and Microsoft announce new retail locations; and Best Buy Canada unveils a plan to compete with Amazon.
