Articles Tagged ‘Mac’s’

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Bronze: Mac’s goes quirky with Froster ads

A Snapchat filter-driven campaign helped Mac’s and Giants & Gentlemen drive the best sales period for the Froster brand in five years.

Days Inn

Gone in six seconds

Short ads: creativity killers or new tools to convey a single-minded message?

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Couche-Tard to phase out Mac’s name

All of the company’s convenience store chains will be rebranded as Circle K to give it a unified global brand.

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Mondelez taps into entrepreneurial culture

The CPG co is partnering with tech startups and retailers on Canadian pilot projects.

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Couche-Tard chooses Palm + Havas as AOR

How a “refreshing” focus on metrics and KPIs convinced the gas and convenience retailer to take a chance on a new agency after 18 years.

Stride High

Shopper Innovation Awards: Small budget

Programs for Stride Gum and Becel make big impacts with small budgets, winning Silver and Bronze respectively,

Maximum Stretch

Stops, starts and changes; Couche-Tard expands into Europe

Canadian grocers may soon see an online deal aggregator; Target and Microsoft announce new retail locations; and Best Buy Canada unveils a plan to compete with Amazon.