Articles Tagged ‘Mangala D’Sa’
Brands begin the process of learning and listening
To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.
Innovation under the microscope
Strategy’s CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.
Corner Office Shifts: Second Cup gets new lead marketer
Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.
Roots hires VP marketing to support international growth
Pepsico Canada’s Mangala D’Sa joins the retailer to support its efforts to expand further into the U.S.
Roots boosts digital side of #Sweatstyle campaign
The apparel brand has again partnered with Canadian musicians with more presence on social and music streaming platforms.
Quaker embraces the cold
The brand’s new campaign extends the warmth of its product to Canadian newcomers.
Crispy Minis breaks up the day
Driven by insights around its taste, the PepsiCo brand turns to experiential to drive trial.
Quaker aims for good grades with parents
The CPG brand continues its masterbrand platform highlighting everyday parents.
Quaker tries to tame the morning
Move over mic drop. The brand showcases mom as the hero of the morning with its new fall campaign.
Quaker stays true to its values
The latest online masterbrand video shows how the CPG co supports Canadian parents in the decisions they make.
Crispy Minis’ bite-sized content hub
A collection of GIFs look to fit the Quaker brand into a mom’s busy day.
Quaker takes on picky eaters
The brand shows how to pack a successful lunch that will appeal to discerning (if young) palates.
