Articles Tagged ‘Sandra Sanderson’

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ICYMI: Strategy Magazine’s Marketers of the Year

Mandates for brand leaders at Sobeys, Arterra, BMO, SAAQ and Canadian Tire continue to grow fast and vast.

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Sandra Sanderson flips the script at Sobeys

How the Marketer of the Year led sweeping changes across grocery banners and marketing teams coast to coast.

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CSR reaches a tipping point

How the events of 2020 hastened the rise of stakeholder capitalism and reshaped the meaning of corporate purpose.

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Sobeys launches its largest-ever private label campaign for Compliments

The company is pulling out all the stops to support a key pillar of its new transformation plan.

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Sobeys makes funding youth mental health a family affair

The grocery banner will launch a new campaign next week to support the biggest CSR push in its history.

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A look at Empire’s plan to take on rivals

Sobeys’ parent co is behind on grocery delivery and analytics, but experts see potential in the grocer’s new three-year strategy.

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Sandra Sanderson joins Sobeys

The former Walmart Canada CMO takes over marketing as the grocer continues its transformation plan.

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Corner Office Shifts: New leaders at Sobeys, Tangerine

A round-up of senior-level changes you may have missed.

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Walmart Canada’s CMO moves to the fashion world

As she leaves for the U.S., Sandra Sanderson reflects on how to show customers the other side of a diverse retailer.

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Walmart’s refresh

The retailer takes an omni-channel approach to promote its upgraded grocery offering.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

Shoppers Drug Mart names new SVP marketing

Former Rogers exec Shelagh Stoneham joins the retailer, filling the role vacated by Sandra Sanderson a year ago.

The CASSIES countdown begins

Who’s judging this year’s CASSIES?

The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.

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Walmart turns 20

The brand’s Canadian operation celebrates two decades of rocking the retail boat.

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Shoppers Drug Mart launches summer campaign

The retailer’s big summer push includes a contest, in-house brand promotion and a customized in-store program with 31 vendors.