Articles Tagged ‘social media’

Screen Shot 2020-09-09 at 11.11.28 AM

Nextdoor says hello to new brand identity

Ahead of its one year Canadian anniversary, the neighbourhood-focused social network uses a “wave” to exemplify its mission.

shutterstock_360676460

Let’s be brave again

Taxi’s Thomas Kenny on why complacency and diminishing audiences mean the industry must create a better value exchange.

shutterstock_281363729

The purchasing power of social media

Nearly 40% of millennial social media users bought a product or service discovered on a social site, according to a new Mintel study.

shutterstock_192451646

Who’s winning the online popularity contest?

Analytics company Infegy ranks the 50 most popular brands online.

shutterstock_148333016

Infographic: Girls just wanna be social

Surprise, surprise! Women like to talk. And now, research shows they’re also big fans of virtual conversations.

shutterstock_173612945

When social media meets Minority Report

Twist Image’s Mitch Joel asks whether products and services can be more social than humans.

backpageMarch13

Back page: social media worth

Bensimon Byrne reflects on the value of Facebook “likes.”

O'Connor

Michael O’Connor Clarke has passed away

Known as a pioneer in Canada’s social media community, the Media Profile VP lost his battle with cancer on Sunday.

Lauren Richards_new

#Changethemodel

Lauren Richards on why social media isn’t TV ads’ saviour.

IMG_3480

New Pepsi taste challenge brings tech to its Coke rivalry

The iconic grassroots campaign is back for the summer with high-tech and social features.

gaetan

Back Page: CSR in the social media age

Gaëtan Namouric, partner and ECD at Bleublancrouge, asks whether social media networks are holding brands to unrealistically high standards.

SXSW 1

SXSW blog: Both sides of social media

On Day 3, Ed Lee delves into the dark side of social media with F*** Privacy. Then NASA shows him its upside.

CoverMar12

Editorial: Insta-interest

Through platforms like Instagram, social is going from macro to micro, writes strategy executive editor Mary Maddever.

Lululemon instagram

Lululemon inspires socially

The clothing co’s brand experience manager explains the rationale behind its robust social media presence.

instagram02 by CTC

Less is more with Instagram in your marketing mix

Newer micro-social networks, like photo-sharing platform Instagram and online pin-board Pinterest, are attracting more focused followings than broader-based elders Facebook and Twitter.