Articles Tagged ‘Sportsnet’
AToMiC 2022: Diversity takes centre stage
From beer to bikes, mass market brands address DEI in big-spending campaigns.
Fall TV: What’s in it for the buyers?
From data-enhanced TV to new ways to engage with viewers, all the latest offerings coming from Canadian broadcasters
CASSIES Bronze: Fisherman’s Friend tackles first world problems
The no-nonsense “Suck It Up” campaign by Giants & Gentlemen took inspiration from the brand’s Original Extra Strong product.
Sportsnet stands united with fans
A new brand campaign is the latest to feature a message of coming together.
Mid-season TV checkup
From the return of the X-Files to a new Seth MacFarlane comedy, see what’s in store for 2016.
The fight for specialty channel survival
Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.
Rogers freezes moments on ice
In its new campaign for the NHL playoffs, Rogers Media is focusing on the special moments that fans connect with most.
Inside Gatorade’s branded content play
To reach a broader audience, the brand is tapping into emotional storytelling with NHLers in sledges.
What’s working, what’s gone, what’s next
How are networks faring, and what do they have in store for mid-season?
BioSteel goes mass
New spokesperson Connor McDavid helps the “pink juice” connect with health-minded athletes for its first TV spot.
Specialty TV by the numbers
Looking at specialty TV for your brand? Check out these stats.
Choose your own adventure: Specialty TV edition
With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?
The new media partners
Content players like Canadian Tire and TSN are increasingly securing deals to reach the masses amidst today’s fragmentation.
Degree teams with P.K. Subban for TV series
The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.
