Articles Tagged ‘Staples’

Mandel

Staples satisfies consumer curiosity about its transformation

The retailer’s new positioning is meant to show customers it has the answers to both the hard and easy questions.

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Staples leans into ‘working-from-anywhere’

From the C-Suite newsletter: Anticipating a rush to remote work, the retailer reimagines its “working and learning” platform.

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Jackman Reinvents named AOR for Staples Canada

The agency expands its mandate to include a new brand platform as the retailer continues on its transformation.

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Staples pilots same-day delivery with Instacart

The office retailer continues on a reinvention path by adding another option to its ecomm offering.

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Staples adopts a “learning and working” ethos

The retailer’s new strategy places renewed focus on driving connections in its bricks-and-mortar stores.

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Staples brings more variety to back-to-school

How the retailer is showing off a deeper product array with its long-running “It’s The Most Wonderful Time of the Year” platform.

BestBuy1

Check it out: Bidding for back-to-school dollars

Best Buy and Staples court students and parents as seasonal spending in-store and online is expected to increase.

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Staples goes hands-on for back-to-school

The retailer used an interactive pop-up to highlight its expertise and new products during its busiest time of the year.

UpToMinute

Up to the Minute: A new VP at Lg2

Plus: Harry Rosen hires a new shop and more news you may have missed.

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Around the world of shopper marketing

Ikea steps into VR, Gatsby stops cart abandonment and more forward-thinking global retail executions.

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Up to the Minute: MacLaren’s new CD

Plus: a new VP at Cossette, a new programmatic platform and other ad and media news you may have missed this week.

The back-to-school battle is on

As value and assortment take centre stage, how are Target, Walmart and Staples distinguishing themselves?

Money1

Back-to-school spending jumps

Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.

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Staples starts the clock on back-to-school

The retailer is launching into the season with a bigger radio push and a new Facebook app to target teens as they begin to search for school supplies.

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Staples makes rehearsing for a gift easy

To get consumers into its stores this holiday season, the retailer launches a TV campaign focused on its tech offerings.