Articles Tagged ‘super bowl’

Maple Leaf

Maple Leaf Foods pushes carbon neutrality during the Super Bowl

The company’s second big game ad aims to drives awareness of its new sustainability targets announced in November.

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Which commercials will Canadians see during the Super Bowl?

With simsub now back in effect, here is what viewers can expect during the ad breaks on CTV’s broadcast of the game.

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CPGs promote in store ahead of the Big Game

Frank’s RedHot and Mars Wrigley are been promoting their brands’ association with the NFL this season through contests and kegs.

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Maple Leaf relates to the trials of feeding kids

The company connects with parents by humorously depicting the many reasons children reject food.

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Risk, reward and remembering context (column)

Jack Bensimon on the current political climate and the risk of misfiring messages.

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Canadian ads we’ll see during the Super Bowl

A look at the commercials, new and old, that millions of us will see during the game on Sunday.

Wings

Check it out: A wing-friendly wearable

Maple Leaf Prime tackles a big Super Bowl problem with a savvy new invention.

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YouTube taps the big game to promote its stars

How the Google-owned network is using Super Bowl spots as bait to reel in fans for its own half-time show.

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Crash the Super Bowl crashes Canada

The CRTC is banning Super Bowl simsub in 2017, but Doritos is already one step ahead.

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The Super Bowl Ad Challenge kicks off

The CMA and CTV are rallying the industry to make big-game ads as good as, or better than, the U.S. Are you up to the challenge?

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CMA and CTV launch Super Bowl ad challenge

Want a chance to air a free ad during the big game? This new contest is calling for hype-worthy spots.

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The future of shopping: part two

In the second part of what’s to come in buying, strategy looks at the future of shoppable videos.

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In search of a Canadian Super Bowl

Heroes & Villains’ Emma Hancock on why commercials shared together are so much more powerful than just sharing commercials.

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Hellmann’s launches Super Bowl campaign

The brand aims to show its use in more than just sandwiches with an in-store push in Quebec that includes appetizer recipes for game day.

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Mid-season TV check-up

With new programs hitting screens, new regulations set to hit cable bundles and specialty audiences to attract (and keep), here’s the lowdown on all the latest from TV land.