Articles Tagged ‘topspot’

siakam-raptors-google

Google uses its tech to help Ronald McDonald House

Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.

Interac-2

Interac swaps holiday gifts for the ‘stuff’ that matters

The company is focuses more on experiences as Canadians grow concerned about the materialistic nature of the season.

coke-bear

Coca-Cola taps old favourites for big holiday push

The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.

Project Understood

CDSS and Google want voice assistants to be more inclusive of Down syndrome

The new campaign asks people with the disorder to donate their voices and improve voice-recognition models.

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Subaru pits the Outback against a goat

The automaker’s biggest vehicle launch takes a different perspective on ‘performance’ to get the new model and its brand to stand out.

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Mazda tucks in the high-end competition

The automaker focuses on the joy of winter driving to put itself in the same consideration set as luxury models.

Baffin

Baffin slows down to stand out

The footwear brand’s recent acquisition by Canada Goose helps it put more muscle behind a poetry-centric campaign.

foodlovers

Loblaw unites around Thanksgiving

A new effort in the grocer’s “Food Lovers Unite” platform brings its private label brands to the table.

househippo

MediaSmarts brings back the ‘House Hippos’

The non-profit relaunches a much-loved PSA as part of a campaign to educate children about online disinformation.

Flight-centre

Flight Centre escapes tourist dystopia in first brand campaign

The travel agency competes with booking sites by showing how a personal touch can help people escape typical vacations.

no-name-commercial

No Name name checks itself in new campaign

The brand’s meta campaign utilizes its no-frills, direct approach to draw a connection to the simple ingredients in its products.

belairdirectGSP

Belairdirect tags in Georges St-Pierre

The insurance brand hopes the fighter’s recognizability will add to the stories it is telling in its new platform.

Tim-Hortons-Shawn

Tim Hortons looks beyond hockey with Shawn Mendes

The QSR chain partners with the singer-songwriter to find a different way to express “Canadian values.”

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Holland Bloorview calls on ad industry to be more inclusive

The hospital’s latest “Dear Everybody” effort gives brands clear direction on how to better represent people with disabilities.

Nissan

Nissan kicks off a colourful campaign for the Kicks

New creative aims to help the crossover SUV stand out in a crowded category by appealing to young city dwellers’ individuality.