Zulu Alpha Kilo lands Interac account
Zulu Alpha Kilo has picked up the Interac Association and Acxsys Corporation account, and will begin work on the brand’s marketing strategies later this year.
The Toronto agency will collaborate with Montreal-based Tank on the creative for the Canadian payment company.
“Throughout the entire pitch process, we were impressed with the strategic strength, creative track record and the passion of the Zulu team,” said Mark O’Connell, president and CEO, Interac Association and Acxsys Corporation, in a release. “They truly demonstrated a solid understanding of our business landscape.”
Zak Mroueh, president and CCO, Zulu Alpha Kilo added, “As we met the Interac team throughout this process, not only did we feel great about the chemistry, but we really believed in the vision Mark and his team have for the brand.”
The Interac network handles nearly 56% of all card payment transactions in Canada, according to Nilson Report numbers provided by Zulu Alpha Kilo.
Photo by nicolasnova, Flickr Creative Commons