Articles Tagged ‘interac’
Interac creates a song to help Canadians shop smarter
The financial services provider is using music to calm shoppers and help them cut back on spontaneous purchases.
Interac simplifies the complex world of paying for stuff
In an effort to reintroduce its brand, the payment provider shows how it keeps things simple by “geeking out” over tech.
Interac’s holiday message zeroes in on personal power
The campaign further iterates on the brand’s responsible spending messaging while encouraging local shopping.
Interac turns spending habits into songs
A new tool turns payment data into tracks that help Canadians hear when spending on certain things goes up and down.
‘Feel good’ spending is on the rise
An experiment conducted by Interac shows Canadians are opening up to non-essential purchases and the lift in mood they cause.
Interac makes secure spending more aspirational
The financial brand’s new platform turns being debt-free into a message that can give people the confidence to pursue their passions in uncertain times.
Interac finds meaning in taking control of your money
Canadians want to spend less, but the payment brand doesn’t think that should stand in the way of a joyful holiday.
Why Interac is planning for the marketing impacts of COVID-19
Even the payment brand finds itself among those reexamining current advertising efforts and making plans for an uncertain future.
Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.
Interac swaps holiday gifts for the ‘stuff’ that matters
The company is focuses more on experiences as Canadians grow concerned about the materialistic nature of the season.
2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
Many Canadians value data security more than money
A survey shows protecting personal data and identity are enough of a concern to make them wary of convenient digital tools.
How Interac drew in Collision attendees
The payment company created a space to attract the startup community so they could learn more about its tech offering.
Interac tunes into audio content
How the debit-payment brand used podcasting to map the shift into B2B marketing.
Interac uses a poop emoji to deliver its holiday message
The payment company’s new TV spot suggests it doesn’t matter what you spend on, as long as you use your own money.
