Christopher Lombardo
Frank’s RedHot suits up with the NFL for “homegating”
From Shopper Marketing Report: The partnership honours 100 seasons with packaging, prizes and game food pairings.
Best Buy’s staff take their work home with them
The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.
Iron Vegan looks to pump up the plant-based category
How the supplement maker is aiming to reach a broader audience of athletes looking for alternative protein sources.
Smaller Agency launches with ‘think big’ ethos
The Toronto-based agency will never grow beyond 12 staff and is already working on a portfolio of beverage and cannabis clients.
Up to the Minute: Shelley Brown named CSO for FCB Canada
Plus, NKPR names three new VPs and MacIntyre wins AOR mandate with L’Oreal.
UNICEF Canada creates a digital Halloween donation box
The organization aims to tap into the affinity parents and kids had for the program in a way that reflects the changing times.
Dairy Farmers of Newfoundland and Labrador bullish about new campaign
The industry group launches first campaign as a local response to declining milk sales.
Flight Centre escapes tourist dystopia in first brand campaign
The travel agency competes with booking sites by showing how a personal touch can help people escape typical vacations.
Nourish and AdFarm form strategic partnership
The Nourish Network aims to combine consumer insights around food with knowledge of agriculture and production.
Walmart walks the runway in Paris (Ontario)
The retailer touts the affordability and accessibility of its offering as it prepares a big push behind its fall fashion collection.
Big Brothers Big Sisters gets bigger together in rebrand
The youth mentoring non-profit is looking to modernize its image and engage with a new generation of donors.
SickKids and Airbnb let you book an ICU
The hospital partners with the booking site and Raptor Fred VanVleet so donors can experience why building a new facility is a priority.
Marvel x Miniso store rides superhero wave
Why the Japanese retailer partnered with Disney’s franchise juggernaut to co-brand a concept store.
Redpath launches new sugar collection
Taking cues from the salt category, the brand is looking to premiumize sugar with new and rebranded product lines.
Astro puts probiotics front-and-centre
The Parmalat brand promotes ingredients that aid digestion.
