Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Heinz Ketchup asks diners to ‘eat responsibly’

To kick off the important barbecue season, the brand pays homage to another bottle typically associated with summer.

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Halo Top gave drivers ice cream without leaving the car

The buzzy brand tapped into captive gridlock audiences ahead of the first long weekend of the summer.

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Kids Help Phone signals a shift

The non-profit is looking to expand its audience to all potential donors who support the youth it serves.

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Oka wants to make fine cheese accessible

A multiplatform push in Ontario aims to make it “ok” to enjoy specialty cheese during more occasions.

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MaRS redefines ‘innovation’ in first campaign

The Toronto innovation hub aims to ease anxieties and cliches behind the buzzword by focusing on startups doing good.

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Kraft Heinz brings Mayochup north

The Canadian arm of the CPG hopes to breathe new life into ketchup with the popular U.S. hybrid of mayonnaise and ketchup.

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Micro-trips the new norm in grocery

PwC looks at the frequency at which Canadians shop in its latest consumer insights survey.

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Walmart adds Mobile Klinik to its Supercentres

The repair brand lands in five locations as the retailer continues to partner with companies that bring more convenience to its stores.

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Wine Rack invites Canadians to relax

The wine and cider retailer is expanding its summer campaign across 164 stores through the summer months.

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Beefeater tickled Pink with new launch

Corby brings its strawberry spirit to Canada as the market for gin grows.

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Nova Scotia asks locals to act as guides

Tourism Nova Scotia taps insiders and addresses misconceptions about how much there is to see and do in the province.

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Conagra launches online recipe hub

The CPG company is answering consumer demand for meal inspiration with recipes utilizing all of its food brands.

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Breast Cancer Society of Canada reaches out to multicultural communities

The non-profit is bringing underrepresented audiences into its fundraising efforts.

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Plan International announces a distressing marriage

A “normal” wedding announcement is subverted as the non-profit uses its brand platform to target child marriage.

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Diversity can help prevent brand reputation crises

New research by Provident finds that only 40% of organizations have a reputation recovery plan in place.