Christopher Lombardo
Country Harvest hosts new podcast series
The Weston-owned brand uses an audio strategy to shift perceptions of what it means to be a “breadwinner” today.
Pizza Pops gets weird again with its fans
The General Mills brand builds on its nonconformist positioning to engage a slightly older demo online.
Fan Expo lets geek flag fly
The event’s first Pride activation is part of a slate of initiatives to be more welcoming to LGBTQ and younger attendees.
Tag hires new client lead
Katie Musgrave joins from Tribal, adding digital strategy expertise to the Toronto boutique agency’s offering.
Back-to-school spending to continue growing
In addition to increased online shopping, a study also suggests parents are making multiple in-person trips to find the best deals.
Reunion Coffee balances purpose and profit
How the craft roaster has built its business model around sustainability, from ethical sourcing to local retail distribution.
Sapporo takes a deeper look at Western influences
The Japanese beer brand continues to explore cultural exchange in a new four-part docuseries.
French’s continues to drive home Canadiana
The condiment brand adds Raps goodwill to its “made in Canada” values with a traveling Canada Day truck.
Q&A with Metro’s Nancy Modrcin
Outgoing VP of marketing says in-store displays not dead despite digitization.
Why an OVO partnership makes sense for RBC
The bank believes working with the lifestyle brand will help promote its entrepreneurship efforts and attract more younger customers.
Sobeys builds on Special Olympics partnership
The grocery retailer rolls out a two-week effort to raise $1 million dollars for communities across the country.
Coca-Cola hopes to drain threes with Raptor mini-cans
CPG releases limited edition Sprite and Coke mini cans to celebrate big win.
Unilever dances to a different tune in Quebec
Unilever promotes shampoos with EDM, local influencers and Jean Coutu.
Doritos suits up for superhero activation
Brand asks Torontonians to test their fear of spiders in new activation.
Canadian vs American shoppers
Brandspark finds we think differently about value, trust and innovation.
