Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
franks-nfl

Frank’s RedHot suits up with the NFL for “homegating”

From Shopper Marketing Report: The partnership honours 100 seasons with packaging, prizes and game food pairings.

Best-buy

Best Buy’s staff take their work home with them

The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.

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Iron Vegan looks to pump up the plant-based category

How the supplement maker is aiming to reach a broader audience of athletes looking for alternative protein sources.

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Smaller Agency launches with ‘think big’ ethos

The Toronto-based agency will never grow beyond 12 staff and is already working on a portfolio of beverage and cannabis clients.

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Up to the Minute: Shelley Brown named CSO for FCB Canada

Plus, NKPR names three new VPs and MacIntyre wins AOR mandate with L’Oreal.

UNICEF Canada-UNICEF Canada reclaims Halloween with initiative t

UNICEF Canada creates a digital Halloween donation box

The organization aims to tap into the affinity parents and kids had for the program in a way that reflects the changing times.

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Dairy Farmers of Newfoundland and Labrador bullish about new campaign

The industry group launches first campaign as a local response to declining milk sales.

Flight-centre

Flight Centre escapes tourist dystopia in first brand campaign

The travel agency competes with booking sites by showing how a personal touch can help people escape typical vacations.

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Nourish and AdFarm form strategic partnership

The Nourish Network aims to combine consumer insights around food with knowledge of agriculture and production.

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Walmart walks the runway in Paris (Ontario)

The retailer touts the affordability and accessibility of its offering as it prepares a big push behind its fall fashion collection.

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Big Brothers Big Sisters gets bigger together in rebrand

The youth mentoring non-profit is looking to modernize its image and engage with a new generation of donors.

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SickKids and Airbnb let you book an ICU

The hospital partners with the booking site and Raptor Fred VanVleet so donors can experience why building a new facility is a priority.

Marvel Grand Opening -drumming

Marvel x Miniso store rides superhero wave

Why the Japanese retailer partnered with Disney’s franchise juggernaut to co-brand a concept store.

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Redpath launches new sugar collection

Taking cues from the salt category, the brand is looking to premiumize sugar with new and rebranded product lines.

Peach

Astro puts probiotics front-and-centre

The Parmalat brand promotes ingredients that aid digestion.