Josh Kolm
Labatt launches in-house social agency
The brewer is bringing Draftline to Canada, partnering with Twitter to build ‘a creative engine powered by data and technology.’
Rick Hansen Foundation makes a poster for everyone
A digital board uses multiple forms of tech to make sure a message about improving accessibility across Canada is heard by all.
Tech in Action: Wrangler can tell if it’s on your booty
The jean brand capitalizes on the success of “Old Town Road” with an image recognition tool to unlock exclusive content.
HSBC launches global AI lab in Toronto
The bank’s new lab will employ 50 staff and help analyze ‘largest collection of client data it has ever compiled.’
Canopy Growth enters skincare space
The cannabis company has acquired U.K. company This Works to develop CBD-infused health and beauty products.
Drop offers free rides to and from Collision
The loyalty app brings e-scooter sharing to Toronto to reach the 25,000 attendees at the tech conference.
Havergal College picks Ruby & Foster as AOR
The newest client for recently opened agency will launch a recruitment campaign to differentiate the girl’s school.
Former Vice execs launch global cannabis agency
Gram by Gram aims to use a global presence to offer more cultural insights to clients and help them expand to new markets.
Leon’s launches stylish campaign with new AOR
Bimm is working towards changing the way Canadians perceive the 110-year-old furniture retailer.
RBC brings friendly approach to Quebec
The bank enlists another comedic actor to show the financial tools and services that differentiate it from the competition.
Air Canada in exclusive talks to acquire Transat
Canada’s largest airline is looking to establish a leadership position in the leisure travel market.
How No Frills aims to keep up the momentum of ‘Haulers’
The retailer’s marketer explains how an online video game will help it bring even more excitement to deal hunting.
FCB Toronto wins Gold at Clio Sports
A total of six Canadian agencies and brands brought home hardware from the awards recognizing sports-centric work.
Source For Sports names new CMO
Donna Finelli will lead an overhaul of the sports retailer’s brand as it prepares for a push into the U.S.
Spring holidays lead to more use of loyalty programs
An analysis of data from mobile wallet app Stocard finds that usage rises ahead of Mother’s Day and Father’s Day.
