Best Buy powers up for Pokemon Go
The retailer helped players get the most out of the game by sending staff to Pokemon-catching hotspots and providing free WiFi.
Old Tomorrow launches craft shandy
The ginger ale-based beer cocktail finds a more subtle way to give beer drinkers new flavours.
Samsung brings #GalaxyLife on tour
The cross-country pop-ups show off the company’s “full mobile ecosystem” through various lifestyle activities.
Behind the hype of Pokemon Go
Now that the blockbuster mobile game has officially launched in Canada, do marketers really need to care about it?
Cheil Canada hires new planning lead
Scott Suthren from Innocean joins the agency as VP of planning.
Indochino expands its retail footprint
New locations in Toronto and Ottawa follow record sales growth and a multi-million dollar investment.
Mastercard debuts new branding
In addition to updating its 20-year-old logo, the brand announced changes to the Masterpass digital wallet.
How Mogo is making the most of its footprint
Trendy design and in-person staff help draw in the financial company’s millennial target and make them feel comfortable.
Desperado is now Lumency
The experiential and sponsorship agency rebrands as it continues its expansion in Canada and the U.S.
Check it out: An augmented drone
For those who are truly competitive with Pokemon Go, there’s some aerial assistance.
Canadian Tire replaces CEO with a familiar face
After two years, Stephen Wetmore returns to the leadership of the company, taking over for Michael Medline.
Camp Jefferson gets a new head of planning
Former Ogilvy planning director Doug Potwin brings a holistic approach and 23 years of experience to the agency.
WestJet means business
A new campaign builds on the brand’s experiential history to hook business travellers.
What happens when you recycle wrong
A new campaign from the City of Toronto shows how bad things happen when you toss garbage into your blue bin.
DS+P wins Reliance
The agency will handle creative for the heating and cooling giant as it looks to be less traditional with its advertising.