Mark’s gets to the point
A no-nonsense campaign focuses on jeans and showcases the retailer’s new tone.
Cundari picks up three digital assignments
The wins have facilitated growth on its digital team, including the promotion of two new VPs.
What drives Canadian purchase behaviour?
The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.
The Idea Suite bolsters leadership team
Former P&G marketer Alexandra Glover joins the research-driven agency as director of innovation.
Boston Pizza’s new model for fundraising
Why the restaurant has clarified the message and increased marketing for its annual Kids Card fundraiser.
Rethink, Lg2, Jam3 land on Clio shortlist
The three agencies picked up nine nominations for this year’s awards.
Sid Lee consolidates in Europe
The agency will shut down its Amsterdam office, focusing its efforts in the Paris office.
Vancouver Mural Festival’s blank canvas brand
Vancouver’s 123w created a typeface for the festival that adapts to any space it occupies and can be used as a canvas by artists.
Public Mobile wants your junk
The self-serve telco swaps useless items for SIM cards to engage customers who are comfortable taking a DIY approach to wireless.
Juniper Park expands its ranks
The shop has added 22 new staff and made several promotions in response to new client work in recent months.
Petro-Canada looks to the next Team Canada
The energy company is focusing on its support of up-and-coming athletes to stand out from other Olympic sponsors.
McDonald’s takes a trip to the farm
The QSR continues to push transparency by answering kids’ honest questions about where its food comes from.
Quaker stays true to its values
The latest online masterbrand video shows how the CPG co supports Canadian parents in the decisions they make.
LCBO adds KBS to agency roster
The shop will lead creative for 13 campaigns during the organization’s in-store promotional periods.