Up to the Minute: New hires at DenstuBos and Fuse
Plus, Canadian wins at the Webbys and Effies and more news you may have missed.
McCann Canada adds to executive team
Caroline Murphy will lead communications and business development in a newly created dual role at the agency.
Cossette wins Yellow Pencil at D&AD
The agency’s SickKids work led Canadian winners at this year’s show, where nine agencies combined for 20 Pencils.
How businesses can catch up on AI
What two leading figures in deep learning want marketers to understand about the field.
ATB to bring Pepper to its branches
Why the Alberta bank is the first in Canada to allow its customers to interact with the friendly robot.
Tech in Action: Doritos’ tape deck chip bag
The brand embeds a music player into its bag so you can listen to the Guardians of the Galaxy soundtrack.
McKesson launches the ‘pharmacy of the future’
A new app aims to help pharmacists provide the personal care that an aging, tech-savvy population is looking for.
Community works to broaden its offering
Recent leadership hires aim to strengthen the agency’s expertise outside of its branding and experiential wheelhouse.
Reitmans taps into style habits
The retailer helps women through the “I have nothing to wear” moment as part of a customer-centric strategic shift.
Testicular Cancer Canada embraces embarrassment
The organization’s first bilingual campaign explores what’s worse than talking about testicular health.
How to reverse declining beer consumption
A report suggests new flavours and craft beers could increase the appeal of the category for Canadians.
OneMethod names new managing director
James Grant moves over from parent agency Bensimon Byrne with a mandate to continue the shop’s growth.
Tech in Action: Take a drive far, far away
Nissan uses VR to show off how its safety features would fare in the world of Star Wars.
How L’Oreal is exploring AI-powered chat
The company has partnered with Automat on a series of new services and will open a global “AI centre for excellence” in Montreal.