Beck Taxi drives a more personal connection
The brand’s new campaign in Toronto takes aim at the competition by focusing on the people inside its cabs.
Is retail growth as strong as it seems?
Taking gasoline sales out of the equation paints a far less optimistic picture.
DentsuBos adds to Toronto creative team
The agency has brought on 10 new staff to grow the department, including a pair of new creative directors.
Videotron launches a chatbot
Customers can get show and movies recommendations based on what they say to “Chillico.”
JWT partners with Thunder on programmatic creative
Why the agency is shaking hands with a fledgling technology to automate (and optimize) parts of the creative process.
Hootsuite bets big on boosting data
The social platform’s third acquisition this year brings Snapchat analytics to an already growing offering.
Tourisme Quebec focuses on its full offering
A new campaign and interactive documentary aims to show the diversity of things to do on a trip to the province.
Mass Minority makes two senior hires
A pair of new AOR assignments brings new leadership in creative and client services.
Children’s Miracle Network takes its ‘champions’ digital
How an automatic balloon machine has helped the organization broaden its storytelling.
CAA drives home its other benefits
The organization’s latest spot is an effort to reinforce its broader value proposition.
Stephen Thomas names new president
The non-profit focused agency promotes Paula Attfield to the role to help facilitate its growing U.S. business.
Quebec government focuses on French
A new campaign uses well-known Canadians to show the potential benefits of picking up the language.
Lucky Charms continues its millennial strategy
A St. Patrick’s Day Snapchat execution builds on the insights around the demo’s values and consumption habits.
Lg2 names new leadership positions
As work grows and a co-founder formally moves into retirement, the agency gives a pair of creatives new roles.
Transat goes to Europe
How the insights driving the brand’s latest creative differ from its tropical destination marketing.