Taxi named AOR for Beam Suntory
The agency will provide creative and strategy for the company’s portfolio of spirits brands, including Canadian Club.
Telus assembles a team of storytellers
The telco moves into online docs that highlight the social causes it champions.
RBI acquires Popeyes
The Tim Hortons and Burger King parent company extends its reach into the growing chicken market.
Sonnet keeps its head in the clouds
A balloon narrowly avoids disaster in the insurance brand’s latest take on staying optimistic.
Behind Red Urban’s burger collaboration
Creative director Christina Yu on how the agency worked with Omnicom’s dedicated McDonald’s unit on its first campaign.
Lg2 Toronto hires first VP of strategy
Keith Barry joins the agency to bring on-the-ground leadership to an expanding client roster.
The frightening reality of VR
Samsung takes on your fears as it adapts a global platform to Canada.
PayPal acquisition extends reach into bill payments
The digital payment giant acquires Vancouver-based Tio for $304 million.
Y&R launches new tech practice
Serviced in Canada through Taxi, the specialized offering will help clients tackle unique marketing challenges.
Diabetes Canada strikes a new path
The organization rebrands and launches a new platform to invigorate its messaging and mission.
Chefs Plate delivers its first TV ads
The meal kit subscription startup turns to traditional advertising to reach a new customer base.
Cannes announces changes to Creative Effectiveness
Five new categories aim to recognize more regional, cause and client-led campaigns that drove business results.
Zulu Alpha Kilo gets its first U.S. client
The agency has been named AOR for connected home platform Wink as it aims to build momentum south of the border.
H&R Block fights for payback
A new platform aims to break people out of tax ambivalence by focusing on the outcomes of getting money back.