Canadian retail growth cools off
Automotive sales took a steep tumble in July while growth in other sectors remains stable, but modest.
Celebrating National Coffee Day
From Snapchat filters to paying it forward with a cup of Joe, here’s a look at how brands are commemorating the occasion.
Tangerine works the night shift
The bank continues its “hard work” positioning with a new campaign for its money back credit card.
Sears unveils 2.0 store
A look inside the new concept store that’s meant to emphasize flexibility and easy access for shoppers.
Scotiabank goes back to school
The “Scene Saves the Day” program expands the bank’s presence on campuses in an attempt to get new customers for life.
Brands of the Year 2016: Leader of the pack
Here’s how President’s Choice spent the past 30 years challenging what it means to be a store brand.
The new personal values of Canadians
A study from McCann shows that demographics are less of a defining factor than values like individuality and fairness.
ICA debuts new brand identity
The refreshed visuals, created by Sid Lee, will be deployed across all of the organization’s initiatives.
Trans Canada Trail says hello
The first major marketing effort for the country-wide attraction focuses on how it connects all Canadians.
Home Hardware selects John St.
The independent home improvement retail chain looks to refresh its creative thinking after a review over the summer.
GoodLife strives for results
A more optimistic message tries to motivate Canadians by showing that their personal fitness goals are within reach.
Publicis Communications makes leadership changes
Leo Burnett’s Judy John and Brent Nelsen, plus Publicis’ Andrew Bruce, expand their roles across North America.
Manchu Wok improves its odds
The QSR looks to stand out in the food court, airport and casino, bringing back a contest and expanding it to the U.S.
Two West joins Sandbox
The U.S.-based, retail-focused agency will brings its capabilities to clients across the network.
Mercedes tells a 360-degree story
Why immersive video is an effective platform for the luxury brand’s aspirational stories.