Back page: Caveat emptor
We bring some humour to the election, with a brand-centric twist (natch).
What’s in store for Cadillac Fairview
Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.
Brands of the Year: Sport Chek’s better is here
The retailer continues to push the envelope, from its teched-out stores to its content strategy.
A prophecy for pumpkins
We predict where the fall staple will take us next.
Brands of the Year: Smoke’s goes from small fry to gravy train conductor
The brand is no couch potato, with its sights set on a global empire of restaurants.
Brands of the Year: Epic Meal Time is no longer the little guy
How Harley Morenstein and crew have grown to be Canadian leaders in the YouTube space.
Brands of the Year: Desjardins breaks through borders
How the Quebec-based financial co is making a splash in the rest of Canada.
Brands of the Year 2015
It’s all about the rise of the little guy. See who topped this year’s list.
Special K gets a makeover
The brand sheds the red dress for a new approach.
Cadillac Fairview gets new brand identity
Shopping centres like Toronto Eaton Centre will carry a new CF logo as part of a larger corporate brand strategy.
Concordia unites the jocks and the artists
A new campaign and rebranding by Cossette enlists a local graffiti crew and taps into history to drive school spirit.
How to find the next (real) big thing
Publisher Mary Maddever on authenticity fatigue, and going beyond wows and likes.
The renaissance of relevance
The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.
Cannes 2015: Building a better world with branding
Strategy’s Mary Maddever on the buzz about cause in Cannes.
CIBC’s strategy to stand out
The financial co has refreshed its branding after hearing that consumers see all banks as alike.