Branding

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Athlete of the Year: Kyle Lowry a slam dunk for brands

How the Raptors superstar has made his mark beyond the court.

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Hot Ticket of the Year: Canada’s music festivals

Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.

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Back page: Caveat emptor

We bring some humour to the election, with a brand-centric twist (natch).

Sherway Gardens Grand Opening Ribbon Unveil.  September 22, 2015. Toronto, Canada. (photo: Vito Amati)

What’s in store for Cadillac Fairview

Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.

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Brands of the Year: Sport Chek’s better is here

The retailer continues to push the envelope, from its teched-out stores to its content strategy.

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A prophecy for pumpkins

We predict where the fall staple will take us next.

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Brands of the Year: Smoke’s goes from small fry to gravy train conductor

The brand is no couch potato, with its sights set on a global empire of restaurants.

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Brands of the Year: Epic Meal Time is no longer the little guy

How Harley Morenstein and crew have grown to be Canadian leaders in the YouTube space.

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Brands of the Year: Desjardins breaks through borders

How the Quebec-based financial co is making a splash in the rest of Canada.

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Brands of the Year 2015

It’s all about the rise of the little guy. See who topped this year’s list.

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Special K gets a makeover

The brand sheds the red dress for a new approach.

Cadillac Fairview Begins Roll-Out of New Brand Identity

Cadillac Fairview gets new brand identity

Shopping centres like Toronto Eaton Centre will carry a new CF logo as part of a larger corporate brand strategy.

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Concordia unites the jocks and the artists

A new campaign and rebranding by Cossette enlists a local graffiti crew and taps into history to drive school spirit.

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How to find the next (real) big thing

Publisher Mary Maddever on authenticity fatigue, and going beyond wows and likes.

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The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.