Female empowerment (finally) comes of age
Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.
How the mid-priced retailer is staying in the game by asking a new generation to reconsider the brand.
The new brand royalty
From our latest issue, editor Emily Wexler lauds the little guys who have made big waves this year.
Maverick Maker of the Year: Etsy goes offline
How real-world experiences have become a cornerstone of the online marketplace’s strategy.
Newsmaker of the Year: Riding the Uber wave
How the industry disruptor changed how we get around, and drove some successful brand partnerships.
Brand Partner of the Year: Nutella’s pairings
The sweet spread has stuck itself to Tim Hortons, Longo’s and even a celebrity chef.
Athlete of the Year: Kyle Lowry a slam dunk for brands
How the Raptors superstar has made his mark beyond the court.
Hot Ticket of the Year: Canada’s music festivals
Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.
Back page: Caveat emptor
We bring some humour to the election, with a brand-centric twist (natch).
What’s in store for Cadillac Fairview
Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.
Brands of the Year: Sport Chek’s better is here
The retailer continues to push the envelope, from its teched-out stores to its content strategy.
A prophecy for pumpkins
We predict where the fall staple will take us next.
Brands of the Year: Smoke’s goes from small fry to gravy train conductor
The brand is no couch potato, with its sights set on a global empire of restaurants.
Brands of the Year: Epic Meal Time is no longer the little guy
How Harley Morenstein and crew have grown to be Canadian leaders in the YouTube space.
Brands of the Year: Desjardins breaks through borders
How the Quebec-based financial co is making a splash in the rest of Canada.