Branding

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A prophecy for pumpkins

We predict where the fall staple will take us next.

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Brands of the Year: Smoke’s goes from small fry to gravy train conductor

The brand is no couch potato, with its sights set on a global empire of restaurants.

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Brands of the Year: Epic Meal Time is no longer the little guy

How Harley Morenstein and crew have grown to be Canadian leaders in the YouTube space.

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Brands of the Year: Desjardins breaks through borders

How the Quebec-based financial co is making a splash in the rest of Canada.

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Brands of the Year 2015

It’s all about the rise of the little guy. See who topped this year’s list.

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Special K gets a makeover

The brand sheds the red dress for a new approach.

Cadillac Fairview Begins Roll-Out of New Brand Identity

Cadillac Fairview gets new brand identity

Shopping centres like Toronto Eaton Centre will carry a new CF logo as part of a larger corporate brand strategy.

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Concordia unites the jocks and the artists

A new campaign and rebranding by Cossette enlists a local graffiti crew and taps into history to drive school spirit.

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How to find the next (real) big thing

Publisher Mary Maddever on authenticity fatigue, and going beyond wows and likes.

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The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.

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Cannes 2015: Building a better world with branding

Strategy’s Mary Maddever on the buzz about cause in Cannes.

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CIBC’s strategy to stand out

The financial co has refreshed its branding after hearing that consumers see all banks as alike.

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Was Canada 150′s logo doomed from the start?

Taxi’s Dave Watson on why backlash around the logo shouldn’t be aimed at its designer.

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Second Cup launches new app

A new loyalty program and mobile app are part of the brand’s continued transformation effort.

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Game on

Pan Am’s top marketer on the challenges of getting a nation excited for those other games.