Branding

Edo4

Edo Japan opens millennial-friendly eatery

The restaurant is rolling out its Fresh Take speed and convenience-driven concept ahead of further Canadian expansion.

New Balance3

New Balance declares its independence

The brand highlights its widening product range, from sports to lifestyle, in a new global platform and campaign.

Handicap International

Check it Out: Handicap International gets inclusive

The organization has opted for a more culturally appropriate name in a rebranding effort led by Cossette.

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The Tite Group becomes Church+State

The agency has rebranded to better reflect the nature of its work and realities of advertising.

CF-Olympics

Cadillac Fairview’s ‘optimistic’ view of the future

With a digital spot promoting its sponsorship of the Olympics, the company launches its new “Brighter” brand platform.

UBER04

Shelly’s mission: getting people home safely

Uber and MADD share a story of grief from a driver who is fighting impaired driving.

Penguin Walmart2

Walmart partners with Penguin Pick-Up

Two co-branded locations expand the retailer’s reach into areas of Toronto where access to its grocery offering is limited.

1b

Unlocking your inner brand hacker

Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.

Working Group analyzing Reports

How to drive ‘brand love’

A new survey by Oath identifies six key factors that generate the most brand affinity.

Junos

The Juno Awards get a new look

The Canadian Academy of Recording Arts and Sciences hopes refreshed branding will convey it is more than one awards show.

Balzacs41

Balzac’s gets into events with visual refresh

The roaster’s newest cafe will double as an event space to diversify its business beyond just “great coffee.”

SwissChalet1

Swiss Chalet tests millennial-friendly concept store and menu

How a renovated Barrie location fits into the restaurant’s plan to attract diners outside its typical 55-plus customer base.

Federation of Quebec Maple Syrup Producers-A Bountiful Harvest f

Quebec maple syrup gets a new look

The body representing producers in the province hopes a revamped brand will help increase international sales.

WestJetCanadaAir

The year in Canadian advertising

From funny airlines to smart chatbots, these are the stories our readers paid the most attention to in 2017.

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Pur Vodka rebrands ahead of expansion

The new label marks the second time the Quebec vodka company has rebranded in less than 10 years.