Branding

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Brands of the Year 2015

It’s all about the rise of the little guy. See who topped this year’s list.

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Special K gets a makeover

The brand sheds the red dress for a new approach.

Cadillac Fairview Begins Roll-Out of New Brand Identity

Cadillac Fairview gets new brand identity

Shopping centres like Toronto Eaton Centre will carry a new CF logo as part of a larger corporate brand strategy.

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Concordia unites the jocks and the artists

A new campaign and rebranding by Cossette enlists a local graffiti crew and taps into history to drive school spirit.

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How to find the next (real) big thing

Publisher Mary Maddever on authenticity fatigue, and going beyond wows and likes.

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The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.

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Cannes 2015: Building a better world with branding

Strategy’s Mary Maddever on the buzz about cause in Cannes.

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CIBC’s strategy to stand out

The financial co has refreshed its branding after hearing that consumers see all banks as alike.

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Was Canada 150′s logo doomed from the start?

Taxi’s Dave Watson on why backlash around the logo shouldn’t be aimed at its designer.

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Second Cup launches new app

A new loyalty program and mobile app are part of the brand’s continued transformation effort.

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Game on

Pan Am’s top marketer on the challenges of getting a nation excited for those other games.

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Cracker Barrel’s cheesy repositioning

The Kraft Canada brand is putting cheese at the heart of culinary experiences by deconstructing dishes.

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Content 360: everything is a story

A whimsical tale about dragonfruit, perhaps? Publisher Mary Maddever asserts the value of storytelling in our April issue.

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A call for more inclusion

In her latest editorial, editor Emily Wexler pontificates on what “normal” in advertising should really be.

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Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.