Branding

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2017 Brands to Watch: Matt & Nat’s vegan venture

Ethical fashion goes big.

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2017 Brands to Watch: Collective Arts’ chameleon can

The Hamilton brewer designs its brand purpose into its labels.

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2017 Brands of the Year: Rethink rejigs the non-profit model

Up next: continental expansion and tween outreach.

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2017 Brands of the Year: A robo-advisor’s human touch

Canadian startup Wealthsimple has grown globally by putting humanity at the core of its brand.

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2017 Brands of the Year: Cheers to SAQ’s CRM success

Quebec’s liquor retailer makes it very personal.

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2017 Brands of the Year: A&W stays rooted in real

The QSR is growing among millennials thanks to a commitment to more real ingredients and less packaging waste.

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Knixwear strikes a balance

The “period underwear” brand’s CEO on the tricky task of going after teens.

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NABS’ new direction

The organization’s executive director Jay Bertram on its new strategy and updated look.

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Mark’s French sibling brings casual into Quebec

L’Equipeur continues the retail evolution of Canadian Tire’s fashion banners.

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eHarmony’s fine line between simplicity and complexity

A new visual identity and retro media plan were on Grant Langston’s to-do list the moment he became CEO.

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Tokyo Smoke’s sleek cannabis intro kit

Prescription pot users benefit from a new partnership from the upscale retailer and Aphria.

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Your last minute look back on Canada 150

From redesigned cash to stunts full of cheese, here are a few final additions to this year’s roster of celebratory campaigns.

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Interbrand maps 150 iconic Canadian brands

Take a look at the brands, past and present, that have made their mark on the country.

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PFLAG debuts new branding

Launched at Toronto’s Pride celebrations, the non-profit’s new visual identity is meant to reflect everyone in the LGBT community.

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Marketing money spurs Tim Hortons class action suit

After broad marketing layoffs, a group of franchise owners alleges RBI is misspending the brand’s marketing fund.