Media

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Brands of the Year: Cineplex sees the big picture

Movies and gaming and dining, oh my! How the once-traditional theatre chain is diversifying its business.

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One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

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2016 Media Director of the Year: Harvey Carroll

The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold.

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Visa experiments with AR at TIFF

Passersby at the festival can try (and buy) movie-inspired duds at the brand’s booth.

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Up to the Minute: Epica announces Olympic category

Plus: New Quebec Tourism VP of marketing, McMillan hires client service lead and more news you may have missed.

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Up to the Minute: Staples Canada’s new president

Plus, senior hires and promotions at Edelman and more news you may have missed.

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57 million sports nerds can’t be wrong

Pound & Grain’s Scott Lew on why marketers should think differently when it comes to the fantasy sports fan.

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Up to the Minute: Turo names Canadian AOR

Plus: New faces at Tendril, Relish, BoomBox and High Road, promotions at Dentsu and more news you may have missed.

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How Kleenex cleaned up with digital

The Kimberly-Clark brand boosted purchase intent and ad recall by targeting 100 “audience clusters” on Facebook.

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Deadline nears for Media Director award entries

Agencies have until June 30 to submit their candidates for strategy’s Media Director of the Year.

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Up to the Minute: DDB wins YWCA Montreal

Plus: Groupe Police adds new member, Walmart Canada’s president heads to China and more news you may have missed.

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Check it out: C2 Montreal, from all angles

Couldn’t make it? You can still view the happenings from a 360-degree camera’s live feed.

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Travel through the looking glass

We’re all mad here as Disney teams up with a YouTuber and others to immerse users in Wonderland.

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Why walk when you can hop?

Zulu Alpha Kilo just won Black’s Billy Bishop contest after devising a 900-foot-long hopscotch board for ParticipAction.

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Air Canada creates novice maestros

A cross-country interactive installation aims to show the brand’s support for the arts community.