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Media


Bailey_Wilson_UM_highres1

Next Media Stars

Media

Who are the best and brightest young minds at Canada’s media agencies? Read on to meet this year’s first batch of up-and-comers.

April 30, 2012 Strategy Staff


Bailey_Wilson_UM_highres1

Next Media Stars: Bailey Wilson recruits parents to share the joy with Johnson’s

Media

UM’s manager of broadcast investments used social media to connect with families, generating content that will be integrated into a cross-platform campaign.

April 30, 2012 Val Maloney


Laura_Ritchie_MPG_lowres2

Next Media Stars: Laura Ritchie brings Evian to life in Toronto and Montreal

Media

The MPG planner helped boost consumer awareness levels with “Live Young,” which just wrapped its second phase.

April 30, 2012 Jennifer Horn


Devyn_Perry_Starcom_lowres1

Next Media Stars: Devyn Perry makes TD front page news on Family Day

Media

The Starcom strategy supervisor worked with the Toronto Star to put together a customized ad campaign linked to editorial.

April 30, 2012 Val Maloney


BCEAstral

BCE to pay $3.38 billion for Astral Media

Industry Moves / Media

Montreal’s Greenberg family is cashing out after over 50 years of building the Canadian TV, radio and outdoor advertising giant.

March 16, 2012 Etan Vlessing


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Media Experts celebrates XXX

Media

As Canada’s oldest indie media agency hits 30, strategy takes a look at what it took to navigate the last three decades in media.

December 8, 2011 Jonathan Paul


Lauren Richards_new

The rise (and fall) of the media shop

Media

Columnist Lauren Richards shoots from the hip about media agency independence.

December 7, 2011 Lauren Richards


News

Last year’s top ad spenders

Media

Who spent the most in 2010? We’ve got the stats by category and company.

November 21, 2011 Melinda Mattos


RW_d1_Terry_Horton_375

Media Directors of the Year

Awards / Media

Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are Strategy’s Media Directors of the Year.

November 10, 2011 Jonathan Paul


MediaCom

MAOY Gold: MediaCom’s innovation evolution

Awards / Media

The agency takes the top media prize with work for H&M, HomeSense and Maytag.

November 10, 2011 Jonathan Paul

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