Why Buick is turning to WeChat
The car brand hopes to use the platform to build brand affinity with Chinese Canadians.
Why 2017 is our year for change
Publisher Mary Maddever welcomes Marketing readers and outlines the changes ahead in our various products.
Up to the Minute: DAC expands in Europe
Plus: Bell’s latest acquisition, a new face at Twitter and more news you may have missed.
Mid-season TV checkup
Execs from Canada’s major networks give the inside scoop on their mid-season strategy, from old faves to potential new hits.
The List: Maxus Canada makes a winning change
How a new structure helped propel the media agency to 18% growth in 2016.
The List: Wattpad’s evolving influence
We’re rolling out our choices for the top news-making and innovative companies of the year. Here, we look at the platform’s strategy for global content partnerships.
Up to the Minute: Vibrant goes stateside
Plus: Rethink and Leo nab agency of the year honours and more news you may have missed.
Kit and Ace says keep calm and shop on
The fashion retailer’s shoppable video promotes a more chill Black Friday.
Canadian Red Cross barters on Bunz
The organization taps the trading platform to connect with millennials about emergency preparedness.
Marketing acquired by Brunico
Strategy’s parent company has obtained the industry publication, as well as other select assets, from Rogers Media.
Why are these guide dogs surfing online?
AMI uses cheeky doc-style spots to show why websites need to be more accessible.
Check it out: Cadillac Fairview’s great big selfie
The retail property co’s Eaton Centre asks Torontonians to show their style on the (very) big screen.
Kia Canada’s quality surprise
The auto brand hopes to shift value-based perceptions of its cars using spatial augmented reality.