Media

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57 million sports nerds can’t be wrong

Pound & Grain’s Scott Lew on why marketers should think differently when it comes to the fantasy sports fan.

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Up to the Minute: Turo names Canadian AOR

Plus: New faces at Tendril, Relish, BoomBox and High Road, promotions at Dentsu and more news you may have missed.

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How Kleenex cleaned up with digital

The Kimberly-Clark brand boosted purchase intent and ad recall by targeting 100 “audience clusters” on Facebook.

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Deadline nears for Media Director award entries

Agencies have until June 30 to submit their candidates for strategy’s Media Director of the Year.

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Up to the Minute: DDB wins YWCA Montreal

Plus: Groupe Police adds new member, Walmart Canada’s president heads to China and more news you may have missed.

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Check it out: C2 Montreal, from all angles

Couldn’t make it? You can still view the happenings from a 360-degree camera’s live feed.

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Travel through the looking glass

We’re all mad here as Disney teams up with a YouTuber and others to immerse users in Wonderland.

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Why walk when you can hop?

Zulu Alpha Kilo just won Black’s Billy Bishop contest after devising a 900-foot-long hopscotch board for ParticipAction.

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Air Canada creates novice maestros

A cross-country interactive installation aims to show the brand’s support for the arts community.

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Canadian Safe School Network socks it to bullies

A new influencer and fundraising campaign celebrates being unique.

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Let’s be brave again

Taxi’s Thomas Kenny on why complacency and diminishing audiences mean the industry must create a better value exchange.

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Calling all media folk

The Media Director of the Year competition is now open for entries, with candidate nominations due June 30.

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Kraft Heinz returns to TSN with Project Play

Marketing director Joanna Milroy on the media partnership’s second edition.

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Why Canadian Tire is giving print another go

The retailer brings back a physical catalogue to woo new customers and step up its omnichannel approach.

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Up to the Minute: Rain43 names new creative leaders

Plus: Clio Awards announce judges and more news you may have missed.