57 million sports nerds can’t be wrong
Pound & Grain’s Scott Lew on why marketers should think differently when it comes to the fantasy sports fan.
Up to the Minute: Turo names Canadian AOR
Plus: New faces at Tendril, Relish, BoomBox and High Road, promotions at Dentsu and more news you may have missed.
Deadline nears for Media Director award entries
Agencies have until June 30 to submit their candidates for strategy’s Media Director of the Year.
Up to the Minute: DDB wins YWCA Montreal
Plus: Groupe Police adds new member, Walmart Canada’s president heads to China and more news you may have missed.
Check it out: C2 Montreal, from all angles
Couldn’t make it? You can still view the happenings from a 360-degree camera’s live feed.
Travel through the looking glass
We’re all mad here as Disney teams up with a YouTuber and others to immerse users in Wonderland.
Why walk when you can hop?
Zulu Alpha Kilo just won Black’s Billy Bishop contest after devising a 900-foot-long hopscotch board for ParticipAction.
Air Canada creates novice maestros
A cross-country interactive installation aims to show the brand’s support for the arts community.
Calling all media folk
The Media Director of the Year competition is now open for entries, with candidate nominations due June 30.
Kraft Heinz returns to TSN with Project Play
Marketing director Joanna Milroy on the media partnership’s second edition.
Why Canadian Tire is giving print another go
The retailer brings back a physical catalogue to woo new customers and step up its omnichannel approach.
Up to the Minute: Rain43 names new creative leaders
Plus: Clio Awards announce judges and more news you may have missed.