Media

gausby

The connected family

Mobile allows families to be together, while still doing their own thing. That means changing how you talk to them, says Microsoft’s Alyson Gausby.

Copied from Media in Canada - cmdccrtc

Advertisers take a stand for sim sub at Let’s Talk

Representatives from the ACA and CMDC said removing the policy would result in substantial revenue being diverted to other platforms.

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The media omnivore

In a world where multi-tasking is the new reality, Microsoft’s Alyson Gausby looks at how brands can tap whatever device people are on.

magic fest

Magical mops and moments

Check out the latest optical illusion from the Festival de magie de Québec and Lg2.

The Globe and Mail's Cynthia Young presents the Media Director of the Year award to Touché! PHD president Karine Courtemanche.

Do you know the next Media Director of the Year?

Don’t hide their light under a bushel! Nominations for this year’s prize close Friday, July 25.

Back page: Filthy rich felines

Cossette shows us who’s really profiting from online ad revenue today.

It’s a whole new throne game

From our July/August issue, publisher Mary Maddever on the contemporary battles for eyeballs and ad dollars.

Making the message fit the medium

Pollin8′s Lauren Richards on today’s mediascape, and how it’s still all about the right timing, audience and communication.

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The battle’s on, everywhere

To win in digital, media cos have been busy beefing up catch-up services and launching original online content.

The analytics dilemma

Has Canada come any closer to a cross-platform measurement solution? Sadly, it’s mostly still a pipe dream.

The new media partners

Content players like Canadian Tire and TSN are increasingly securing deals to reach the masses amidst today’s fragmentation.

Google trends the World Cup in real time

With ever-changing murals, the tech giant is showing off what people are searching during the soccer competition.