Media
Next Media Stars: Jacquie Albrecht drives metrics forward
MediaThe Jungle Media digital specialist is pushing for more relevant measurements for her clients in Vancouver, including recent work with the BC Honda Dealers Association.
Next Media Stars: Amanda De Fields chalks up a digital strategy
CPG / MediaThe MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.
Next Media Stars: Rick Kusch scores new beer moments
MediaThe UM media strategy supervisor is activating the moment between when a scored goal and fans jumping out of their seat with
Next Media Stars: Katey Beaudry crafts a new telco strategy
MediaThe communications strategist at M2 Universal was lead on “Don’t cut the conversation short” execution using Metro newspaper’s Splitter ad unit.
Workopolis channels the news
Media / Social mediaThe job search site is looking to reach a broader audience with a job-related current events-themed multiplatform campaign.
Industry gets social with branded content: BCON Expo
Branding / MediaFrom previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.
Q&A: Ryan Holiday on manipulating the media
Branding / MediaThe American Apparel marketer and author of Trust me, I’m Lying: Confessions of a Media Manipulator sat down with strategy to talk about getting your brand noticed in the new media landscape.
Marian Salzman on consumer fatigue and the rise of the daddy blogger
Innovation / Media / Screening RoomThe trendspotter who predicted the rise of transparent food production in 1995, takes a stab at big brand and media trends in the coming year and beyond.
Marketing’s mobile-first future
Media / MobileMedia buyers react to signs mobile is ready to realize its potential as an ad channel.
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