Media

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Why Buick is turning to WeChat

The car brand hopes to use the platform to build brand affinity with Chinese Canadians.

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Why 2017 is our year for change

Publisher Mary Maddever welcomes Marketing readers and outlines the changes ahead in our various products.

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Up to the Minute: DAC expands in Europe

Plus: Bell’s latest acquisition, a new face at Twitter and more news you may have missed.

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Mid-season TV checkup

Execs from Canada’s major networks give the inside scoop on their mid-season strategy, from old faves to potential new hits.

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Fund the ad blockers, and other ideas

Cheil Canada’s Scott Suthren makes his case for the ways adland can step up in 2017.

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The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016.

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The List: Wattpad’s evolving influence

We’re rolling out our choices for the top news-making and innovative companies of the year. Here, we look at the platform’s strategy for global content partnerships.

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Up to the Minute: Vibrant goes stateside

Plus: Rethink and Leo nab agency of the year honours and more news you may have missed.

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Kit and Ace says keep calm and shop on

The fashion retailer’s shoppable video promotes a more chill Black Friday.

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Kids Help Phone keeps quiet

The organization forgoes a script, using an immersive 360 post to tell its story.

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Canadian Red Cross barters on Bunz

The organization taps the trading platform to connect with millennials about emergency preparedness.

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Marketing acquired by Brunico

Strategy’s parent company has obtained the industry publication, as well as other select assets, from Rogers Media.

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Why are these guide dogs surfing online?

AMI uses cheeky doc-style spots to show why websites need to be more accessible.

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Check it out: Cadillac Fairview’s great big selfie

The retail property co’s Eaton Centre asks Torontonians to show their style on the (very) big screen.

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Kia Canada’s quality surprise

The auto brand hopes to shift value-based perceptions of its cars using spatial augmented reality.