Media

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Up to the minute: New agencies for L’Oreal, new work from P&G

Check out the news you might have missed this week.

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CASSIES Bronze: La Presse turns the page to a new readership

The French-language paper launched a free daily news app for iPad, plus an integrated campaign to promote it.

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CASSIES Bronze: TFO channels insights

To combat TFO’s reputation as dated and elitist, plus flat to declining viewership levels, the “Je-ne-sais-quoi Télé” campaign was launched.

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Now trending in media and tech

Will 2015 be the year that contactless payment finally takes off? How about wearables, internet-connected devices or 3D printing? Where does video stand? Deloitte’s annual survey takes a look.

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Mid-season TV check-up

It’s that time of year, folks! Read up on the verdict thus far and what’s next.

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What’s working, what’s gone, what’s next

How are networks faring, and what do they have in store for mid-season?

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MAOY Jury

Meet the Media Agency of the Year judging panel.

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MAOY Gold: OMD turns up the heat on tech

A recap of the returning winner’s big year: including the addition of a new tech-focused division and a data-driven planning model.

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Media Directors of the Year: Courtemanche and Warring tie for tops

We couldn’t pick just one. Read up on how the PHD/Touche and Dentsu Aegis execs secured their wins.

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MAOY Silver: Planning for success at PHD

The agency breaks down the barriers in its approach to media.

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The connected family

Mobile allows families to be together, while still doing their own thing. That means changing how you talk to them, says Microsoft’s Alyson Gausby.

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Advertisers take a stand for sim sub at Let’s Talk

Representatives from the ACA and CMDC said removing the policy would result in substantial revenue being diverted to other platforms.