Fall TV: Strap in
Publisher Mary Maddever on brand-creator collaboration and the future of Canada’s TVscape.
An erratic time for TV
PHD’s Rob Young sums up the trouble with television.
The new world (media) order
From new stars to platform choices galore, editor Emily Wexler reflects on the content jungle out there.
Surviving Fall TV
Dive into what’s rumbling the TV landscape this year, taking it from volatile to earthquake status.
The primetime jungle heats up
In today’s PVR and binge-watching world, media experts weigh in on which shows will make the cut this season.
The fight for specialty channel survival
Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.
Online video grows up
Is it time advertisers got over their misconceptions about working with digital video creators?
TV viewing by the numbers
Its future might be uncertain, but the medium is far from dead.
Pretty creepy promos
Check out the shows that upped the freaky factor to build buzz.
Up to the Minute: New COO at Famous Folks
Plus: Changes at Brookline, Ogilvy’s CEO to step down and more news you might have missed.
Volvo gets creative with pre-roll
The Swedish car company and Grey Canada use 40 different ads for its latest YouTube push.
Up to the Minute: Loopmedia gets into content marketing
Plus: Tire brands pick new AORs, new SVPs at H+K and MSLGroup and more news you might have missed.