Ryerson’s Transmedia Zone experiments with storytelling

Agencies / Innovation / Media

The Toronto incubator is hunting for agencies and brands to submit projects that help evolve the transmedia space.

Hacking Netflix

Innovation / Media

Want to hack your brand? Take inspiration from these sanctioned improvements from the movie giant.

Segal signs M&L deal for Orphan Black

Agencies / Media / Television

The Draftfcb division will start rolling out merch for the Canadian TV show in April.

Smokebomb Entertainment’s ‘Synful’ business

Innovation / Media

A Toronto prodco is using Google Glass to create a new transmedia experience for its latest online State of Syn program.

Data: the online currency

Digital / Innovation / Media

Microsoft’s Alyson Gausby on finding the fair price for consumers’ data.

Sizzling and fizzling trends

Innovation / Media / Mobile

Bluetooth is hot. 3D printing is not. Who’d have thought? Experts weigh in on what’s on the rise versus the outs.

New partnership brings Wi-Fi to TTC stations


Performance Content, Starcom MediaVest Group and AOL Canada have launched an ad-supported network called TConnect, which is bringing Wi-Fi to stations with launch sponsor Mondelez Canada.

Media Director of the Year and Next Media Star

Agencies / Awards / Media

Karine Courtemanche takes the Media Director of the Year honour, while Jacquie Albrecht is named Next Media Star.

MAOY Gold: OMD grows for Gold

Awards / Media

The agency takes the top media award for work for Subaru, McDonald’s and Lay’s.

MAOY Silver: PHD plays to win

Awards / Media

The agency wins Silver in the media category for work for Amway, Snuggle and Sport Chek.