Youth
SickKids shifts gears to ‘Do the Happy’
Health+Beauty / YouthThe Toronto hospital is taking a different approach with a multi-platform campaign that attempts to put a positive light on the services it provides.
Red Bull drops from the skies
Food+Beverage / Screening Room / YouthCrates filled with energy drinks were dropped from helicopters onto 400-plus university campuses worldwide during the early morning hours.
Micro-audiences: the new clout
YouthWant to reach today’s teens? It’s time to throw aside the one-size-fits-all approach, writes strategy executive editor Mary Maddever in the editorial for our youth issue.
The next kid thing
YouthFrom participatory cross-platform TV to junior franchisation, our experts predict four upcoming trends for little ones.
Youth marketing that pops
Food+Beverage / YouthAs Coca-Cola cranks up the volume on Covers and bows “Move to the Beat,” strategy talks to Canadian president Nicola Kettlitz about how the brand is engaging teens through music and social media.
Generation tech demands digi-retail
Retail / YouthFrom social networking to augmented reality, kids have an unprecedented level of digital know-how, and they’re demanding the same of retailers.
Anatomy of a youth fan
YouthFrom grassroots efforts to targeting subcultures, our youth report examines how brands like HP and Virgin, as well as up-and-coming musical artists, are building loyalty among Gen Y.
Youth by the numbers
YouthMore than 500 teens and young adults were polled by Conversion and SPC Card about what makes them love (and not love) certain brands. Here’s an infographic look at the results.
Building loyalty with youth
YouthWhat do HP, Virgin Mobile and Red Bull have in common? By letting youth customize how they want to engage, they’re winning true fans.
Battle of the bands
Branding / YouthTake a brand-building lesson from Hollerado and Lights, two musical acts that are building impressive fan bases through grassroots initiatives, social engagement and DIY approaches.
