Is your brand gender neutral enough?

A new report provides insights on parents’ desire to raise their kids without adhering to stereotypes.


Check it out: A pretty sweet Timbit

Tim Hortons unveils the latest (adorable) chat between Kevin Pillar and a future baseball star in its “Timbits Talks” series.

Screen Shot 2016-08-17 at 9.13.04 AM

SPC turns to Facebook Live for back-to-school push

The discount card is tapping into the real-time relevance of the social platform, asking members to complete challenges for prizes.

Under Armour- Inc--Under Armour and Sport Chek Announce Search

Under Armour and Sport Chek’s quest for youth

The brands search for athletes of the next generation to be featured in a new advertising campaign.

en contexte bonne version1eng

Drug Free Kids takes on ‘teen takers’

The organization reminds parents that kids often “borrow” things without asking, including prescription drugs.

LOGO - Drug Free Kids Canada1

Partnership for a Drug Free Canada gets a new name

The organization has launched a new identity to solidify its focus on helping kids in the eyes of the public.


40 years without progress

A new PSA for children’s mental health organization the Hincks-Dellcrest Foundation shows how much hasn’t changed since the ’70s.


Canadian Safe School Network socks it to bullies

A new influencer and fundraising campaign celebrates being unique.


Mondelez brings back the love

The CPG co creates its second youth soccer-focused campaign.


TVO lauds the ‘wow’ moments

A new marketing campaign aims to make the broadcaster more of an educational partner.


A day to tackle sexism

How some brands hope to affect lasting change on International Women’s Day.


What the youngest millennials care about

New research from Zeno Group reveals how 14- to 25-year-olds view the world.


CASSIES Bronze: SickKids puts the spotlight on patients

The hospital’s campaign had a big impact during the crucial holiday season.


Rethink Breast Cancer goes kid-friendly

An animated series, which uses the voices of children, tackles challenging conversations around cancer.


RBC’s Olympian search

The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.