Youth

TrueSport

True Sport asks parents to focus on fun

A new campaign sheds light on how lectures after sports practice could do more harm than good.

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Holiday shopping habits, student edition

The who, what and when of how young Canadians are buying, plus other insights from a recent SPC survey.

WWF

WWF goes unscripted for the holidays

The organization promotes its symbolic adoption fundraiser with a youthful approach.

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Is your brand gender neutral enough?

A new report provides insights on parents’ desire to raise their kids without adhering to stereotypes.

Timbit

Check it out: A pretty sweet Timbit

Tim Hortons unveils the latest (adorable) chat between Kevin Pillar and a future baseball star in its “Timbits Talks” series.

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SPC turns to Facebook Live for back-to-school push

The discount card is tapping into the real-time relevance of the social platform, asking members to complete challenges for prizes.

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Under Armour and Sport Chek’s quest for youth

The brands search for athletes of the next generation to be featured in a new advertising campaign.

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Drug Free Kids takes on ‘teen takers’

The organization reminds parents that kids often “borrow” things without asking, including prescription drugs.

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Partnership for a Drug Free Canada gets a new name

The organization has launched a new identity to solidify its focus on helping kids in the eyes of the public.

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40 years without progress

A new PSA for children’s mental health organization the Hincks-Dellcrest Foundation shows how much hasn’t changed since the ’70s.

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Canadian Safe School Network socks it to bullies

A new influencer and fundraising campaign celebrates being unique.

Mond

Mondelez brings back the love

The CPG co creates its second youth soccer-focused campaign.

TVO

TVO lauds the ‘wow’ moments

A new marketing campaign aims to make the broadcaster more of an educational partner.

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A day to tackle sexism

How some brands hope to affect lasting change on International Women’s Day.

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What the youngest millennials care about

New research from Zeno Group reveals how 14- to 25-year-olds view the world.