Shopper Marketing / Youth
The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.
Research / Women / Youth
A breakdown of Canada’s Gen Y, the upcoming market to keep an eye on.
Executive editor Mary Maddever on the challenges of truly connecting with youth.
A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.
The PepsiCo brand asks young people to set their social media profiles on fire for the launch of its Inferno chips.
Fashion+Clothing / Youth
The sports apparel brand targets “Next Generation Youth” by pairing artists with different backgrounds through an online portal.
Women / Youth
As an extension of its “Generation Know” campaign, U by Kotex provides a place where young women can ask important questions.