Youth
Brands stand up to bullies
CSR / YouthAs the issue of bullying dominates global headlines, a slew of Canadian brands and agencies are responding. But will brands be recognized as authentic supporters and not just background logos?
Editorial: If you want engagement, try engaging
YouthExecutive editor Mary Maddever on the challenges of truly connecting with youth.
The Youth Report
YouthA look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.
Youth Report: Doritos trades UGC strategy for spicy tech
YouthThe PepsiCo brand asks young people to set their social media profiles on fire for the launch of its Inferno chips.
Youth Report: Adidas gets inclusive with sub-cultures
Fashion+Clothing / YouthThe sports apparel brand targets “Next Generation Youth” by pairing artists with different backgrounds through an online portal.
Youth Report: Kotex adds forum to its Real Talk platform
Women / YouthAs an extension of its “Generation Know” campaign, U by Kotex provides a place where young women can ask important questions.
Youth Report: Ubisoft shifts its focus to fans on campus
YouthThe videogame maker steps away from celebrity endorsers to tap university students to become ambassadors for Just Dance, all while attempting to set a world record.
Back page: Marketing to the undead
YouthBBDO’s Peter Ignazi has some tips on targeting youth’s key influencers – zombies and vampires.
SpongeBob hits the BMX ramps
Sports+Ent / YouthThe cartoon character goes for a niche target to sell merchandise, tapping the BMX community through Instagram.
Up your game with youth
YouthMike Farrell on the need to go beyond crowdsourcing and user generated content to reach today’s young people.
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