Youth

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Remove the chore from in-store

KBS+’s Lyranda Martin Evans on how to make loyal customers out of moms, and the reason stores should serve great coffee.

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The Mercury’s rising for augmented reality books

Rolling out at a Walmart near you, these “Incredebooks” bring childhood classics to life.

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Barbie wants girls to be their own bosses

The Mattel brand is hoping to get more girls excited about being entrepreneurs later in life with a new Career line doll.

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Social media marketing is dead

…and other highlights from millennial ad guy and author Jeff Fromm ahead of his ICA chat next week.

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‘You market like a girl!’

… and other positive things to say at your next status update meeting, from KBS+’s Lyranda Martin Evans.

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Always tackles stereotypes ‘like a girl’

The new P&G campaign starts a movement to strip the phrase of its insulting connotation.

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Companies Committed to Kids spotlights mental health

A new campaign from Ogilvy Toronto gets adults to think about how their actions affect the mental well-being of their kids.

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DHX Media brings licensing into one division

The Degrassi and Caillou property owner is launching DHX Brands to bring in more consumer products revenue.

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Amazon: Where video streaming and merch collide

A deal between Mattel’s HIT Entertainment and the tech co could be the future of blended content and consumer products.

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Shaftesbury launches a youth-focused digi agency

Shift2, with offices in Toronto and L.A., will specialize in creating YouTube branded content.

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Mattel launches revamped global branding team

The maker of Hot Wheels and Barbie has announced a new streamlined marketing division to span the co’s global brands.

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Getting nostalgic about nostalgia

Human Branding’s Johanna Faigelman looks at why millennials are seeking comfort in “better times” of recent past.

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