Energizer hopes innovation will keep going and going
For its new EcoAdvanced campaign, the brand is bringing kids’ dream toys to life, hoping to spark an interest in STEM fields.
ICA gets students’ feet wet
The Agency Diving Society aims to show what it’s like to work in the industry and encourage potential future leaders to dive in.
Anomaly skates through school
The shop is working with an alternative high school, where students design and sell skateboards.
Fisher-Price waxes poetics
The brand wants parents to slow down and enjoy a few moments of play, with a touching new video.
Get schooled by 123W
The Vancouver shop is launching a mini bootcamp for advertising and marketing students, partially as a scouting tool.
Transparency in the age of the selfie
Authenticity is all about how you sell it, says Pound & Grain’s Jackson Murphy and Penny Norman.
Barbie inspires altruism
The Mattel brand wants girls to “wish it forward” with its first Canadian-specific CSR initiative bowing this holiday season.
On being a dinner-date-worthy brand
Get past millennials’ BS-meters and be authentic, says Havas’ Maggie Windsor Gross.
How Kotex became a YouTube exec producer
Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.