Youth

Infographic: BTS shopping 101

Get schooled in when, where and how parents are buying for the new school year.

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Facebook still king of social

Despite claims the site is passe, Intercept Group’s new survey of millennials suggests otherwise.

I want what my friends are playing with

When it comes to toys, pals influence kids more than ads, according to a recent NPD Group report.

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The importance of mom’s ride

Forget local brand loyalty for students, it’s their parents’ wheels that can influence purchase decisions.

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Remove the chore from in-store

KBS+’s Lyranda Martin Evans on how to make loyal customers out of moms, and the reason stores should serve great coffee.

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The Mercury’s rising for augmented reality books

Rolling out at a Walmart near you, these “Incredebooks” bring childhood classics to life.

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Barbie wants girls to be their own bosses

The Mattel brand is hoping to get more girls excited about being entrepreneurs later in life with a new Career line doll.

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Social media marketing is dead

…and other highlights from millennial ad guy and author Jeff Fromm ahead of his ICA chat next week.

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‘You market like a girl!’

… and other positive things to say at your next status update meeting, from KBS+’s Lyranda Martin Evans.

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Always tackles stereotypes ‘like a girl’

The new P&G campaign starts a movement to strip the phrase of its insulting connotation.

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Companies Committed to Kids spotlights mental health

A new campaign from Ogilvy Toronto gets adults to think about how their actions affect the mental well-being of their kids.

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DHX Media brings licensing into one division

The Degrassi and Caillou property owner is launching DHX Brands to bring in more consumer products revenue.