Youth

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40 years without progress

A new PSA for children’s mental health organization the Hincks-Dellcrest Foundation shows how much hasn’t changed since the ’70s.

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Canadian Safe School Network socks it to bullies

A new influencer and fundraising campaign celebrates being unique.

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Mondelez brings back the love

The CPG co creates its second youth soccer-focused campaign.

TVO

TVO lauds the ‘wow’ moments

A new marketing campaign aims to make the broadcaster more of an educational partner.

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A day to tackle sexism

How some brands hope to affect lasting change on International Women’s Day.

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What the youngest millennials care about

New research from Zeno Group reveals how 14- to 25-year-olds view the world.

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CASSIES Bronze: SickKids puts the spotlight on patients

The hospital’s campaign had a big impact during the crucial holiday season.

Rethink

Rethink Breast Cancer goes kid-friendly

An animated series, which uses the voices of children, tackles challenging conversations around cancer.

RBC

RBC’s Olympian search

The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.

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PFLAG sheds light on labels

The organization’s new poster uses a camera flash to make students think about how they see their LGBTQ classmates.

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Marketers of the Year: Queen of the creampuffs

Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.

Right to Play

Check it out: Right to Play takes you back

An animated storybook helps Canadians remember the joy of playing.

Dub

Kids Help Phone’s new voice

A new pop culture-centric campaign aims to let teens know it can help even with non-crisis situations.

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Taking the long view of consumer habits

MaRS’s Sue McGill on why brands need to keep sustainability in mind when it comes to their future customers.

TMNT

Ninja Turtles play with branded content

How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.