Youth

RBC

RBC’s Olympian search

The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.

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PFLAG sheds light on labels

The organization’s new poster uses a camera flash to make students think about how they see their LGBTQ classmates.

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Marketers of the Year: Queen of the creampuffs

Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.

Right to Play

Check it out: Right to Play takes you back

An animated storybook helps Canadians remember the joy of playing.

Dub

Kids Help Phone’s new voice

A new pop culture-centric campaign aims to let teens know it can help even with non-crisis situations.

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Taking the long view of consumer habits

MaRS’s Sue McGill on why brands need to keep sustainability in mind when it comes to their future customers.

TMNT

Ninja Turtles play with branded content

How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.

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UNICEF shows you the reality

A new VR film series brings donors into the lives of the children they’re helping.

Burgundy

Little Burgundy to be acquired

U.S. retailer Genesco is set to buy the Montreal-based footwear chain from Aldo Group.

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Spin Master names new CMO

The toy company taps former Mattel and CPG marketer Nancy Zwiers for the role.

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Fighting bullying, one emoji at a time

How a little eyeball might help eliminate a social problem.

Peanuts

Rogers, Fox team up on Peanuts promotion

The telco is using the movie partnership to promote one of its mobile phone plans.

Change

RBC looks for change

A new CSR initiative with Free the Children aims to help young Canadians bring their world-changing ideas to life.

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Live like an animal

This VR headset lets users view – and feel – the forest through a new perspective.

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Samsung seeks some passion

The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.