True Sport asks parents to focus on fun
A new campaign sheds light on how lectures after sports practice could do more harm than good.
Holiday shopping habits, student edition
The who, what and when of how young Canadians are buying, plus other insights from a recent SPC survey.
WWF goes unscripted for the holidays
The organization promotes its symbolic adoption fundraiser with a youthful approach.
Is your brand gender neutral enough?
A new report provides insights on parents’ desire to raise their kids without adhering to stereotypes.
Check it out: A pretty sweet Timbit
Tim Hortons unveils the latest (adorable) chat between Kevin Pillar and a future baseball star in its “Timbits Talks” series.
Under Armour and Sport Chek’s quest for youth
The brands search for athletes of the next generation to be featured in a new advertising campaign.
Drug Free Kids takes on ‘teen takers’
The organization reminds parents that kids often “borrow” things without asking, including prescription drugs.
Partnership for a Drug Free Canada gets a new name
The organization has launched a new identity to solidify its focus on helping kids in the eyes of the public.
40 years without progress
A new PSA for children’s mental health organization the Hincks-Dellcrest Foundation shows how much hasn’t changed since the ’70s.
Mondelez brings back the love
The CPG co creates its second youth soccer-focused campaign.
TVO lauds the ‘wow’ moments
A new marketing campaign aims to make the broadcaster more of an educational partner.
A day to tackle sexism
How some brands hope to affect lasting change on International Women’s Day.
What the youngest millennials care about
New research from Zeno Group reveals how 14- to 25-year-olds view the world.