Youth

Jenna Marbles greets fans on the YouTube FanFest red carpet

Online video grows up

Is it time advertisers got over their misconceptions about working with digital video creators?

Montreal

Montreal wants you to abandon your plans

Tourisme Montreal asks millennial New Yorkers to ditch their summer plans and head north.

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Capturing attention

Microsoft Canada’s Alyson Gausby on how marketers can adapt to changing attention spans.

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Check it out: How the streets age you

Covenant House and Taxi teamed up to show how living on the streets can steal kids’ youth.

Kraft

Kraft’s playful project

The company has restructured its Celebration Tour program for more “measurable” benefits.

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Back page: And we shall know them by their hats!

From our April issue, check out Rain43′s guide to decoding the elusive millennial.

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Yes we Cannes: All about the kids

Our latest look at Canadian contenders at Cannes includes three campaigns focused on the future.

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Terry Fox Foundation runs to new look

For its 35th anniversary, the foundation is working with Scratch Marketing on overhauling its digital identity.

Barbie

Barbie packs some power

The brand’s new global campaign is all about showcasing how girls can be superheroes in their everyday lives.

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Energizer hopes innovation will keep going and going

For its new EcoAdvanced campaign, the brand is bringing kids’ dream toys to life, hoping to spark an interest in STEM fields.

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How YouTube is changing the face of toy marketing

Eight-year-old online influencers are holding the power in the new toy marketing landscape.

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Tangerine looks to brighten futures

The bank’s new long-term CSR platform aims to give Canadians confidence to succeed.