Microsoft Canada’s Alyson Gausby on how marketers can adapt to changing attention spans.
Check it out: How the streets age you
Covenant House and Taxi teamed up to show how living on the streets can steal kids’ youth.
Kraft’s playful project
The company has restructured its Celebration Tour program for more “measurable” benefits.
Back page: And we shall know them by their hats!
From our April issue, check out Rain43′s guide to decoding the elusive millennial.
Yes we Cannes: All about the kids
Our latest look at Canadian contenders at Cannes includes three campaigns focused on the future.
Barbie packs some power
The brand’s new global campaign is all about showcasing how girls can be superheroes in their everyday lives.
Energizer hopes innovation will keep going and going
For its new EcoAdvanced campaign, the brand is bringing kids’ dream toys to life, hoping to spark an interest in STEM fields.
ICA gets students’ feet wet
The Agency Diving Society aims to show what it’s like to work in the industry and encourage potential future leaders to dive in.