Taking the long view of consumer habits

MaRS’s Sue McGill on why brands need to keep sustainability in mind when it comes to their future customers.


Ninja Turtles play with branded content

How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.


UNICEF shows you the reality

A new VR film series brings donors into the lives of the children they’re helping.


Little Burgundy to be acquired

U.S. retailer Genesco is set to buy the Montreal-based footwear chain from Aldo Group.


Spin Master names new CMO

The toy company taps former Mattel and CPG marketer Nancy Zwiers for the role.


Fighting bullying, one emoji at a time

How a little eyeball might help eliminate a social problem.


Rogers, Fox team up on Peanuts promotion

The telco is using the movie partnership to promote one of its mobile phone plans.


RBC looks for change

A new CSR initiative with Free the Children aims to help young Canadians bring their world-changing ideas to life.

Copied from Stimulant - VR animal headset

Live like an animal

This VR headset lets users view – and feel – the forest through a new perspective.


Samsung seeks some passion

The brand teams up with YouTubers for a challenge aiming to get kids interested in STEM.


Concordia unites the jocks and the artists

A new campaign and rebranding by Cossette enlists a local graffiti crew and taps into history to drive school spirit.


Kids get the spotlight in Club Maple Leafs

An initiative based around a new app and unique experiences hopes to create the next generation of Leafs fans.


Check it out: Answering tough questions

The Ontario government touts an updated sex ed curriculum with a new spot from Grey.


The power of paper

The pen and notebook are mightier than the tablet in Hilroy Canada’s new campaign.

London Calling Down to Earth

Cadillac Fairview’s new beginnings

The shopping centre company taps into the desire for reinvention around back-to-school season.