Youth

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Energizer hopes innovation will keep going and going

For its new EcoAdvanced campaign, the brand is bringing kids’ dream toys to life, hoping to spark an interest in STEM fields.

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How YouTube is changing the face of toy marketing

Eight-year-old online influencers are holding the power in the new toy marketing landscape.

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Tangerine looks to brighten futures

The bank’s new long-term CSR platform aims to give Canadians confidence to succeed.

Mandeep Malik at McMaster U and Pallavi Sodhi at York U deliver seminars in partnership with industry

Learning the ropes

How colleges and universities are trying to ensure the next generation of marketers have the skills needed to succeed in the biz.

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ICA gets students’ feet wet

The Agency Diving Society aims to show what it’s like to work in the industry and encourage potential future leaders to dive in.

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Anomaly skates through school

The shop is working with an alternative high school, where students design and sell skateboards.

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Fisher-Price waxes poetics

The brand wants parents to slow down and enjoy a few moments of play, with a touching new video.

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Get schooled by 123W

The Vancouver shop is launching a mini bootcamp for advertising and marketing students, partially as a scouting tool.

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Transparency in the age of the selfie

Authenticity is all about how you sell it, says Pound & Grain’s Jackson Murphy and Penny Norman.

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Barbie inspires altruism

The Mattel brand wants girls to “wish it forward” with its first Canadian-specific CSR initiative bowing this holiday season.

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On being a dinner-date-worthy brand

Get past millennials’ BS-meters and be authentic, says Havas’ Maggie Windsor Gross.

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How Kotex became a YouTube exec producer

Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.