Getting nostalgic about nostalgia


Human Branding’s Johanna Faigelman looks at why millennials are seeking comfort in “better times” of recent past.

Talking to the next generation

Agencies / Youth

No, the one after that. John St.’s Nellie Kim and Chris Hirsch check out the post-millennials.

Mattel and WWE team up for branded content push

Branded Content / Sporting+Recreational Pro / Youth

World Wrestling Entertainment characters get out of the ring in a new original stop-motion series and toy line.

Hot Wheels launches an interactive exhibit


Housed in Toronto’s AGO, the giant racetrack includes a live stream and Twitter-powered switches and lights, and invites kids to build their own epic structures.

Knowledge, the new elitism


Anthropologist Johanna Faigelman says the elite are no longer born, they’re made.

WikiLeaks launches licensing division

Digital / Youth

Julian Assange’s face could soon adorn T-shirts and mugs as the website seeks global merch partners.

Meeting education expectations


Ken Wong asks: Can universities keep up with the demands of today’s skill set?

Monster High gets Ghoulish in Toronto

Shopper Marketing / Youth

The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.

Millennials by the numbers

Research / Women / Youth

A breakdown of Canada’s Gen Y, the upcoming market to keep an eye on.

Back-to-school spending jumps

Retail / Shopper Marketing / Youth

Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.