Youth
TVO lauds the ‘wow’ moments
A new marketing campaign aims to make the broadcaster more of an educational partner.
A day to tackle sexism
How some brands hope to affect lasting change on International Women’s Day.
What the youngest millennials care about
New research from Zeno Group reveals how 14- to 25-year-olds view the world.
CASSIES Bronze: SickKids puts the spotlight on patients
The hospital’s campaign had a big impact during the crucial holiday season.
Rethink Breast Cancer goes kid-friendly
An animated series, which uses the voices of children, tackles challenging conversations around cancer.
RBC’s Olympian search
The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.
PFLAG sheds light on labels
The organization’s new poster uses a camera flash to make students think about how they see their LGBTQ classmates.
Marketers of the Year: Queen of the creampuffs
Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.
Check it out: Right to Play takes you back
An animated storybook helps Canadians remember the joy of playing.
Kids Help Phone’s new voice
A new pop culture-centric campaign aims to let teens know it can help even with non-crisis situations.
Taking the long view of consumer habits
MaRS’s Sue McGill on why brands need to keep sustainability in mind when it comes to their future customers.
Ninja Turtles play with branded content
How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.
UNICEF shows you the reality
A new VR film series brings donors into the lives of the children they’re helping.
Little Burgundy to be acquired
U.S. retailer Genesco is set to buy the Montreal-based footwear chain from Aldo Group.
Spin Master names new CMO
The toy company taps former Mattel and CPG marketer Nancy Zwiers for the role.
