Youth
SPC turns to Facebook Live for back-to-school push
The discount card is tapping into the real-time relevance of the social platform, asking members to complete challenges for prizes.
Under Armour and Sport Chek’s quest for youth
The brands search for athletes of the next generation to be featured in a new advertising campaign.
Drug Free Kids takes on ‘teen takers’
The organization reminds parents that kids often “borrow” things without asking, including prescription drugs.
Partnership for a Drug Free Canada gets a new name
The organization has launched a new identity to solidify its focus on helping kids in the eyes of the public.
40 years without progress
A new PSA for children’s mental health organization the Hincks-Dellcrest Foundation shows how much hasn’t changed since the ’70s.
Canadian Safe School Network socks it to bullies
A new influencer and fundraising campaign celebrates being unique.
Mondelez brings back the love
The CPG co creates its second youth soccer-focused campaign.
TVO lauds the ‘wow’ moments
A new marketing campaign aims to make the broadcaster more of an educational partner.
A day to tackle sexism
How some brands hope to affect lasting change on International Women’s Day.
What the youngest millennials care about
New research from Zeno Group reveals how 14- to 25-year-olds view the world.
CASSIES Bronze: SickKids puts the spotlight on patients
The hospital’s campaign had a big impact during the crucial holiday season.
Rethink Breast Cancer goes kid-friendly
An animated series, which uses the voices of children, tackles challenging conversations around cancer.
RBC’s Olympian search
The bank teams up with CBC and the Canadian Olympic Committee for a new digital and broadcast program.
PFLAG sheds light on labels
The organization’s new poster uses a camera flash to make students think about how they see their LGBTQ classmates.
Marketers of the Year: Queen of the creampuffs
Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.
