Youth
The power of paper
The pen and notebook are mightier than the tablet in Hilroy Canada’s new campaign.
Cadillac Fairview’s new beginnings
The shopping centre company taps into the desire for reinvention around back-to-school season.
Eva’s Initiatives gets a fresh start
The organization for homeless youth launches its first ad campaign, focused on its role in helping build futures.
McDonald’s bets on young workers
The QSR continues the “Welcome to McDonald’s” campaign by showing the trust it puts in its millennial employees.
Check it out: Lego’s new perspectives
The toy brand has a new angle on promoting Legoland by combining two techniques.
Best Buy takes kids to school
The retailer brings its “Geek Squad Academy” program to Canada to help encourage STEM-field futures.
TBWA wins toy distributor
The agency will create new social and digital elements for RP Toys’ 2015 product lineup.
RBC’s bottomless back-to-school push
The bank wants parents to know they don’t have to choose between kids’ wants and needs.
Making sex trafficking recognizable
Covenant House Toronto’s new public awareness video aims to show that the problem isn’t limited to outside Canada.
How much does a panda poop?
The Toronto Zoo takes a fun fact approach with its new campaign.
Clear out your cabinets
The Partnership for a Drug-Free Canada reminds parents about the risks of keeping old meds.
How Canadians view sponsorship
A new study looks at which causes, sports properties and events are connecting most with consumers.
Online video grows up
Is it time advertisers got over their misconceptions about working with digital video creators?
Montreal wants you to abandon your plans
Tourisme Montreal asks millennial New Yorkers to ditch their summer plans and head north.
Capturing attention
Microsoft Canada’s Alyson Gausby on how marketers can adapt to changing attention spans.
