Youth
McDonald’s uses Snapchat to promote McDelivery
The QSR is the first Canadian brand to use AR for couponing via an out-of-home ad.
How New Balance became king of the rebrand
The athletic co’s Patrick Cassidy, global director of consumer marketing, on building off the Kawhi Leonard marketing fun.
How to tailor your strategy to Gen Z
Experts weigh in on how to target this growing group in 2019 and beyond.
We The North: Building a basketball brand with bounce
Almost 25 years since its original logo was unveiled, the Toronto Raptors are a part of the fabric of the North.
Enter the Parka Wars
Here’s how three Canadian companies are targeting tribes to build global brand cred.
Sport Chek opens up concept store just for kids
The retailer targets parents seeking fashion for active youth with a location at Toronto’s Vaughan Mills shopping centre.
Boys and Girls Clubs of Canada is all smiles
A new campaign shows how the organization’s services benefit Canadian youth and combats the idea that they are “underprivileged.”
Yop targets convention-breaking teens
With “For the Better,” the yogurt brand takes a stand for youth working to change the world.
2017 Strategy Awards: The Starlight Foundation’s new clothes
Hospitalized kids wore their personalities with custom gowns made by Canadian designers.
2017 Strategy Awards: SickKids takes back the fight
The campaign showed SickKids as a “performance” brand, taking on the biggest challenges in child health.
2017 Strategy Awards: Drug Free Kids’ cross-channel jump
The brand wanted to prompt parent-teen conversations about driving while high.
The challenges on the horizon (video)
Lucie Greene, a futurist and the global innovation leader at JWT, points to the big challenges waiting for the industry.
Nova Scotia’s Discovery Centre piques curiosity
The non-profit uses a lost eyebrow to illustrate why it’s worth a visit.
True Sport asks parents to focus on fun
A new campaign sheds light on how lectures after sports practice could do more harm than good.
Holiday shopping habits, student edition
The who, what and when of how young Canadians are buying, plus other insights from a recent SPC survey.
