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Articles Tagged ‘FCB Canada’

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Johnson Insurance launches rebrand and new campaign

A big, helpful dog is helping the east coast insurance company increase its brand awareness across Canada.

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FCB makes a handful of senior hires

A group creative director and two ACDs are among the latest hires at the agency.

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The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

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Canada snags nine Effies

There were no Gold winners, but eight agencies took home other awards from the show recognizing creative effectiveness.

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Cossette leads Canadian agencies at One Show

Five shops picked up Gold Pencils at the first night of the awards.

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Fountain Tire hits the road with a new brand platform

The auto retailer moves past prices and promotions to build a trusted partnership with its customers.

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CDSS makes ‘Anything But Sorry’ more explicit

The organization uses creative ad placements for its “bad word” messaging in phase two of its current campaign.

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FCB/Six launches consulting division

The digital agency creates a dedicated team that will focus on bringing clients’ back-end systems up to speed.

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Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Gold: CDSS gives new perspective

FCB earns a trio of awards by helping to answer common questions and dispel misconceptions about Down syndrome.

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FCB adds five more to the team

The agency hires across the creative and strategy departments as new business continues to grow.

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OLG explores the ‘joy’ of Lotto 6/49

A new platform for the game shifts the focus to the emotions that come at every stage of purchasing a ticket.

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Air Canada takes Olympic patriotism to new heights

The airline put Canadian values at the centre of its campaign, drawing on ideals of inclusivity, diversity and cooperation.

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Up to the Minute: Cinco signs deal with BeiAo

Plus, Pomp and Circumstance gets two new clients, Zulu and FCB win at Arc Awards and more news you may have missed.