Articles Tagged ‘FCB Canada’

FCBMTL_SamiaSylvain

FCB Montreal names new CCO

Sylvain Dufresne will lead creative at the agency, which is one year into a growth and transformation plan.

fountaintirefanbods

Fountain Tire paints its employees for the Oilers

The Edmonton-based auto retailer is giving fans a social tool to support its hometown hockey team.

PFLAG

FCB big winner at Clios second year running

Ten Canadian agencies collectively earned 26 trophies at Wednesday evening’s show in New York.

_DSC6953

And the Strategy Award winners are…

FCB dominated the third annual awards gala last night in downtown Toronto.

HomeDepotCanada2

The Home Depot picks FCB Canada

The agency will handle national advertising for the retailer, ending long relationships with Publicis and Cossette.

johnson

Johnson Insurance launches rebrand and new campaign

A big, helpful dog is helping the east coast insurance company increase its brand awareness across Canada.

New Hires Photo

FCB makes a handful of senior hires

A group creative director and two ACDs are among the latest hires at the agency.

strategyMay15_60

The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

Kotex2-622x343

Canada snags nine Effies

There were no Gold winners, but eight agencies took home other awards from the show recognizing creative effectiveness.

Gold_Pencil

Cossette leads Canadian agencies at One Show

Five shops picked up Gold Pencils at the first night of the awards.

FountainTire_Jenny_PR2 (2)

Fountain Tire hits the road with a new brand platform

The auto retailer moves past prices and promotions to build a trusted partnership with its customers.

SWarning

CDSS makes ‘Anything But Sorry’ more explicit

The organization uses creative ad placements for its “bad word” messaging in phase two of its current campaign.

TFC_0092

FCB/Six launches consulting division

The digital agency creates a dedicated team that will focus on bringing clients’ back-end systems up to speed.

Sid Lee2

Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

_DSC3796

SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.