Articles Tagged ‘FCB’

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FCB Toronto wins Gold at Clio Sports

A total of six Canadian agencies and brands brought home hardware from the awards recognizing sports-centric work.

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2019 SIA Awards: Shiny healthy people

Becel, Michelob and Enercare all tapped into the wellness craze to great effect.

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2019 SIA Awards: Sensorial stunts

Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.

BMO

BMO brings its help desk to customers

New creative featuring actor Lamorne Morris positions the bank as serving customers whenever and wherever they need it.

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Drug Free Kids recruits ‘practice kids’

The non-profit is giving parents a chance to overcome their fears by rehearsing how they talk to their children about cannabis.

New Hires

FCB Canada expands its creative team

Three group CDs are among 11 recent additions to a deepening pool of talent.

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How Canada fared on the Warc Creative 100

FCB/Six’s “Destination Pride” for PFLAG was the top-performing Canadian campaign on the global rankings.

glad

Glad reinforces its leadership in strength

The brand brings back its garbage man to drive a connection with consumers in a low-engagement category.

Air Canada

Air Canada taps the emotion of flying home for the holidays

The airline helps customers, both at home and abroad, come home more often as part of its latest “Fly The Flag” execution.

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Cossette wins big at ADCC

The agency took home two Scarlet Letter Awards, on top of eight Gold wins.

CDSS-Endangered

CDSS takes awareness fight international

The Canadian Down Syndrome Society is petitioning the IUCN to have people with Down syndrome listed as “endangered.”

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BMO puts the success of women in the headlines

The bank took out a section of the National Post as part of an ongoing effort to improve the visibility of female leaders.

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Cossette repeats as Agency of the Year

The agency’s third win in a row came with additional prizes in the Design and Media categories.

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FCB Montreal names new creative head

Sylvain Dufresne will lead creative at the agency, which is one year into a growth and transformation plan.

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Fountain Tire paints its employees for the Oilers

The Edmonton-based auto retailer is giving fans a social tool to support its hometown hockey team.