Articles Tagged ‘FCB’

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GoodLife begins the year with a focus on diversity

FCB’s first campaign for the fitness chain focuses on inclusiveness and a range of offerings to compete with boutique studios.

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Air Canada reconnects lost reindeer with the North Pole

The airline continues its theme of bringing travelers closer to their loved ones through a more “magical” approach.

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2019 MOY: Fountain Tire’s Denise Gohl-Eacrett tackles shopper angst

How the marketer is making lives (and tire purchases) more comfortable and convenient.

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2019 Agency of the Year: Digital

How this year’s winners are using data and technology to spark and fuel creativity.

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FCB/Six wins big at London International Awards

Cossette, Taxi and Zulu Alpha Kilo were also among the Gold winners at this year’s show.

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Rethink is the 2019 Agency of the Year

The agency also won a Gold in Design and Silver in Digital, a category where FCB continued its winning streak.

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GoodLife Fitness picks FCB Canada for creative

The agency will lead a new campaign and a reimagining of the fitness chain’s brand, set to debut in December.

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Air Canada brings Canadian values to global travellers

The airline enlists Sandra Oh as part of its first major push to build awareness among international audiences.

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BMO repurposes Toronto FC’s field for youth teams

The bank brings its professional and community sponsorships together as part of its brand mission to “grow the good.”

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Up to the Minute: Shelley Brown named CSO for FCB Canada

Plus, NKPR names three new VPs and MacIntyre wins AOR mandate with L’Oreal.

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Clio awards a dozen Canadian shops

FCB and sister agency FCB/Six are among the agencies picking up hardware this year.

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Here are the (big and small) Agency of the Year shortlists

Today’s shortlists cover the show’s newest category and the one that started it all.

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Shortlist announced for 2019 Digital Agency of the Year

The first shortlist for this year’s awards reveals which shops are competing to prove their digital excellence.

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Ian Mackenzie named CCO of FCB/Six

The former ECD takes on a new role at the data-focused creative and CRM agency as it continues to grow.

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BMO builds soccer nets out of old jerseys

The bank is activating its sponsorship of the Montreal Impact to support youth soccer programs in Quebec.