Articles Tagged ‘FCB’

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The Home Depot picks FCB Canada

The agency will handle national advertising for the retailer, ending long relationships with Publicis and Cossette.

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Johnson Insurance launches rebrand and new campaign

A big, helpful dog is helping the east coast insurance company increase its brand awareness across Canada.

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FCB makes a handful of senior hires

A group creative director and two ACDs are among the latest hires at the agency.

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Canada lands on Design, Mobile, Radio and Outdoor shortlists

The country received 23 more Cannes Lion nominations Monday morning, but was shut out of Print & Publishing.

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Canada snags nine Effies

There were no Gold winners, but eight agencies took home other awards from the show recognizing creative effectiveness.

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Mazda, well-crafted

The automaker is taking a page out of craft beer’s book as it celebrates 50 years of fun-fast cars and energetic marketing.

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Cossette leads Canadian agencies at One Show

Five shops picked up Gold Pencils at the first night of the awards.

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Anomaly, Rethink take Gold at Clio Sports

Projects for Budweiser and Sports Experts were among the work recognized at the awards show.

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FCB/Six launches consulting division

The digital agency creates a dedicated team that will focus on bringing clients’ back-end systems up to speed.

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2018 CRC: Behind CDSS’ marketing strategy

Why the #2 brand on this year’s list is tackling life stages through more systematic marketing.

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Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

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CASSIES Bronze: Ontario Tourism gets familiar

The “Where Am I?” campaign, by FCB, took home hardware in the Services category for its efforts to drive new visitors to the province.

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FCB adds five more to the team

The agency hires across the creative and strategy departments as new business continues to grow.

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It came from Canada: Part 3

How Budweiser and Canadian Down Syndrome Society found universal insights in homegrown campaigns.

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Fountain Tire gets drivers to tread lightly

The auto service shop surprised commuters with tire checks on one of Alberta’s most dangerous highways.