Articles Tagged ‘Hershey Canada’

hersheysweetreunions

Hershey’s Kisses is donating part of its ad budget to GoFundMe campaigns

The brand is using the money to fulfill campaigns that will fund holiday reunions between family and friends.

large-Elevator Screens_v5-01

Hershey creates condo-friendly Halloween

The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.

hersheydadjoke

Hershey launches ‘sweet’ masterbrand platform

The confectionery brand puts its focus on enjoying moments, starting with a video comprised of “Dad Jokes” told entirely in ASL.

Hershey

Hershey introduces Gold bar through influencer approach

The candy company is targeting young millennials with a campaign that positions its latest new product in the fashion and lifestyle space.

RPP Still

Hershey launches Reese’s Pieces into space

A campaign for the candy’s first product innovation in 40 years kicks off with a stunt to drive awareness up front.

reesemixbowl

Reese Mix forces sports fans to save their snacks

A snack bowl programmed to only open when the puck drops is part of a broader strategy to become a go-to gametime treat.

Photo 1_The Gooey Chewy

How Hershey is making baking a summertime affair

A Toronto pop-up also serves as a way to drive awareness of non-traditional Chipits flavours.

Hero Image

Oh Henry wants you to ‘crack a wrapper’

Some creative packaging and a social push kicks off a summer of millennial outreach.

Oh Henry 2

Check it out: Hershey’s speedos and dancing detectives

Oh Henry plays a game of “would-you-rather” in a bizarre campaign from Anomaly.

shutterstock_178533569

Havas expands with eight new staff

Hires across creative, accounts and planning in Toronto and Montreal include new ACDs and VPs.

Zulu_New_Hires

Zulu fills nine more desks

A series of hires comes in response to new work, and to bolster the Zulu Live social team.