Articles Tagged ‘Hershey Canada’

Hershey

Hershey introduces Gold bar through influencer approach

The candy company is targeting young millennials with a campaign that positions its latest new product in the fashion and lifestyle space.

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Hershey launches Reese’s Pieces into space

A campaign for the candy’s first product innovation in 40 years kicks off with a stunt to drive awareness up front.

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Reese Mix forces sports fans to save their snacks

A snack bowl programmed to only open when the puck drops is part of a broader strategy to become a go-to gametime treat.

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How Hershey is making baking a summertime affair

A Toronto pop-up also serves as a way to drive awareness of non-traditional Chipits flavours.

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Oh Henry wants you to ‘crack a wrapper’

Some creative packaging and a social push kicks off a summer of millennial outreach.

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Check it out: Hershey’s speedos and dancing detectives

Oh Henry plays a game of “would-you-rather” in a bizarre campaign from Anomaly.

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Havas expands with eight new staff

Hires across creative, accounts and planning in Toronto and Montreal include new ACDs and VPs.

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Zulu fills nine more desks

A series of hires comes in response to new work, and to bolster the Zulu Live social team.