Articles Tagged ‘L’Oréal Canada’


Check it out: L’Oreal puts women’s worth on display

On International Women’s Day, the brand stopped people on the street to get their spin on its long-running tagline.


Chatting with an expert instead of a bot

Why ChickAdvisor is giving consumers conversations with real influencers (and how it could help a brand’s chatbot strategy).

L'Oréal Canada Inc. - Jared Mackay, CRO

L’Oreal Canada creates chief retail officer role

The brand named Aldo vet Jared MacKay to the new position as it aims to improve its omnichannel experience.


L’Oreal Paris launches Canada-exclusive skincare line

The beauty co launches the new line with a campaign featuring actress Freida Pinto.


Vichy brings e-commerce to Canada

How the beauty brand is taking its personalized skincare approach online.


Inside L’Oreal’s content factory

The beauty giant launches a new in-house production studio in Montreal, the first among its offices worldwide.


Up to the Minute: New leadership at Citizen Relations

Plus: talent and clients added at Red, and more news you might have missed.


Biotherm Homme’s adventurous anniversary

The brand’s first online influencer campaign reflects its core values in a boundary-pushing three-day trip.


Up to the minute: New agencies for L’Oreal, new work from P&G

Check out the news you might have missed this week.

Dave 3

Moving the needle on C-Suite diversity

In part three of strategy’s diversity series, we examine what brands and agencies are doing to address the issue in their senior ranks.


Marketers of the Year: Marie-Josée Lamothe’s digital domination

L’Oréal’s CMO conquers the beauty market with a content-driven, digital-first approach to marketing.