Articles Tagged ‘Procter & Gamble’

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Creative Report Card: Leo Burnett Always brings it

The agency’s “Like a Girl” campaign landed the shop and client P&G in the #2 spots on the agency and brand lists, respectively.

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What builds trust: report

Which CPG tops BrandSpark’s annual trust survey with nearly four times as many brands on the list as its nearest competitor?

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P&G to jettison more than half its brands

Less will be more for the world’s largest maker of consumer goods.

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MAOY Honourable Mention: Starcom MediaVest Group’s content push

The media agency is recognized for work for P&G, Express and Microsoft.

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Leo Burnett picks up two Bronze Pencils

The agency also took home two Merits, while Doug & Serge, TBWA/Toronto, Hard Citizen and Saatchi & Saatchi also nabbed awards of Merit.

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From consumers to fans: the new brand relationship

Creating conversations and experiences that win fans is the new Holy Grail, and R&D and PR is part of the reward.

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P&G’s reasons to smile

Christine DesJardine is breathing new life into the oral care business.

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P&G launches time-saving challenge

The “It All Starts with Yes” program aims to improve family life with a contest and coupon component.

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An exit interview with Tim Penner

Strategy met with Procter & Gamble’s Canadian president on the eve of his retirement to review his three decades in the biz.

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At home with P&G

Falguni Desai, category brand manager for home care, shares the strategy behind Febreze’s “Breathe Happy” mission and her battle to get Dawn into the cart.

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Febreze launches global ‘scentsus’

The Procter & Gamble brand’s latest campaign asks consumers to guess that scent.

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Tim Penner bids adieu to P&G

The company’s Canadian president will retire at the end of the summer, to be replaced by Thom Lachman.