Articles Tagged ‘Procter & Gamble’
Personal health concerns continue to drive brand trust
BrandSpark’s Most Trusted Awards adds a slew of new categories informed by shifting consumer interests during COVID-19.
P&G’s focus on performance continues to drive growth
The CPG reiterated the role brand investment and product “superiority” would have in driving consumer choice and pricing.
P&G boosted its marketing spend in Q1
The CPG giant is delivering on its plan to “reinvest” cost savings as sales spiked in nine out of ten product segments.
Sampler recruits testers to make masks
Demand for the at-home sampling start-up has remained high, and now it is including sewing kits in the boxes it sends to members.
Innovation Monitor: P&G pursues sustainable diapers
The CPG co is developing recyclable absorbent diapers as part of its broader sustainability goals.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Gold: Gaining cents with scents
Leo and P&G take a playful, premium approach to help Gain elevate itself from other detergents.
2017 Strategy Awards: Gain taps into scent-vertising
The brand’s campaign took a playful tone by mimicking perfume ads.
Why agencies compete on price
Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.
AOY Gold: Leo Burnett’s winning vision
After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.
PR AOY Gold: MSLGroup gains influence
The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.
Check it out: P&G’s Pan Am play
The CPG giant brings back “Thank You, Mom” just in time for the Games.
Canada’s four Branded Content wins
Our country takes home two Silvers and two Bronzes in the category.
Leo Burnett wins a Glass Lion #LikeAGirl
The Grand Prix went to another feminine hygiene campaign, Whisper Sanitary Napkins in Mumbai, India (pictured).
#LikeAGirl wins PR Grand Prix
The campaign, with PR out of the U.S., also picked up a Gold, while Grey Canada picks up another Gold for “Groceries not guns.”
