Articles Tagged ‘Procter & Gamble’

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P&G’s focus on performance continues to drive growth

The CPG reiterated the role brand investment and product “superiority” would have in driving consumer choice and pricing.

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P&G boosted its marketing spend in Q1

The CPG giant is delivering on its plan to “reinvest” cost savings as sales spiked in nine out of ten product segments.

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Sampler recruits testers to make masks

Demand for the at-home sampling start-up has remained high, and now it is including sewing kits in the boxes it sends to members.

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Innovation Monitor: P&G pursues sustainable diapers

The CPG co is developing recyclable absorbent diapers as part of its broader sustainability goals.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Gold: Gaining cents with scents

Leo and P&G take a playful, premium approach to help Gain elevate itself from other detergents.

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2017 Strategy Awards: Gain taps into scent-vertising

The brand’s campaign took a playful tone by mimicking perfume ads.

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Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.

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AOY Gold: Leo Burnett’s winning vision

After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.

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PR AOY Gold: MSLGroup gains influence

The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.

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Check it out: P&G’s Pan Am play

The CPG giant brings back “Thank You, Mom” just in time for the Games.

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Canada’s four Branded Content wins

Our country takes home two Silvers and two Bronzes in the category.

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Leo Burnett wins a Glass Lion #LikeAGirl

The Grand Prix went to another feminine hygiene campaign, Whisper Sanitary Napkins in Mumbai, India (pictured).

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#LikeAGirl wins PR Grand Prix

The campaign, with PR out of the U.S., also picked up a Gold, while Grey Canada picks up another Gold for “Groceries not guns.”

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Canada wins two Golds in Promo & Activation

Leo Burnett’s “#LikeAGirl” takes a Gold and Bronze at Cannes, while Grey wins Gold for “Groceries Not Guns.”