Articles Tagged ‘Procter & Gamble’
Corner Office Shifts: Beiersdorf Canada’s leadership changes hands
Plus, Procter & Gamble invests in marketing and tech hires.
Price spikes boost P&G’s bottom line
The CPG is also investing in first party data to improve the precision of media spending, half of which is now digital.
P&G gets big sales boosts across categories
The CPG is maintaining its ad investment, saying messages about sustainability have been particularly successful.
Personal health care drives P&G sales higher in Q2
With market share growth in nearly every category, the company expects its variety will help retain inflation-wary consumers.
Health care continues to drive P&G’s sales growth
The CPG giant also incrementally increased marketing and promo spend amid supply chain related price hikes.
P&G is putting charitable endeavours on the podium for its Olympic campaign
An extension of the global campaign shows how Canadian athletes shifted their focus when the 2020 Games were postponed.
Personal health concerns continue to drive brand trust
BrandSpark’s Most Trusted Awards adds a slew of new categories informed by shifting consumer interests during COVID-19.
P&G’s focus on performance continues to drive growth
The CPG reiterated the role brand investment and product “superiority” would have in driving consumer choice and pricing.
P&G boosted its marketing spend in Q1
The CPG giant is delivering on its plan to “reinvest” cost savings as sales spiked in nine out of ten product segments.
Sampler recruits testers to make masks
Demand for the at-home sampling start-up has remained high, and now it is including sewing kits in the boxes it sends to members.
Innovation Monitor: P&G pursues sustainable diapers
The CPG co is developing recyclable absorbent diapers as part of its broader sustainability goals.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Gold: Gaining cents with scents
Leo and P&G take a playful, premium approach to help Gain elevate itself from other detergents.
2017 Strategy Awards: Gain taps into scent-vertising
The brand’s campaign took a playful tone by mimicking perfume ads.
Why agencies compete on price
Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.
