Articles Tagged ‘second cup’

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What’s next for Second Cup?

Following the exit of its CEO, the brand – and industry watchers – discuss what’s ahead.

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Consumers love Starbucks’ holiday cup most

A new survey examines how consumers feel about coffee shops’ increasingly important festive cups.

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Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

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Second Cup launches new app

A new loyalty program and mobile app are part of the brand’s continued transformation effort.

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Starbucks goes after the night crowd

Fancy a grande red wine (no whip, obviously)? The coffee co is set to pilot alcohol in Canada before the end of 2015.

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Second Cup debuts its cafe of the future

Take two: this is the second time in as many years that the coffee chain has tried a new look in a bid to turn around its sales loss.

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Second Cup brews up a new concept store

Faced with intense competition, the Canadian coffee chain launches a new “ideal cafe” test concept in Toronto, with in-store materials set to roll out nationally.

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Digital agency 58Ninety acquires Due North

The pair will become One., a new integrated agency, as former Due North CEO steps down for retirement.

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Second Cup and Tassimo partner

The cafe chain extends brand reach while Kraft expands its product offering.