Articles Tagged ‘telus’

Digital poppy

Canada’s Remembrance Day poppy goes digital

The Royal Canadian Legion’s first digital fundraising campaign aims to capture younger audiences in an increasingly cashless society.

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Telus and Koodo launch on Google Assistant

The telco expands its account management options to a new voice platform.

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Telus ramps up efforts against cyberbullying

The telco’s #EndBullying campaign builds off its longstanding initiative to create positive digital experiences for people of all ages.

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Amazon launches Alexa in Canada

How local brands are working with Amazon’s AI assistant now that it has officially arrived.

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AOY Gold: Cossette’s strategic approach

Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top.

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Telus launches connected car platform

Drive+ is the latest offering from a telco to bring connected capabilities to almost any vehicle.

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Public Mobile shows what it doesn’t have to offer

The wireless carrier’s first major brand campaign aims for transparency to target frugal-by-choice consumers.

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The&Partnership, Cossette strike partnership on Telus

A dedicated team pulling talent from both agencies will handle creative, digital and media work for the brand.

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Telus assembles a team of storytellers

The telco moves into online docs that highlight the social causes it champions.

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Not all disaster support efforts are created equal

IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.

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Reaching for reconnection

Consumers are looking to switch off and live more “real” lives – and brands are listening.

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Telus’ new year fitness plan

The telco uses a digital campaign to drive potential fitness tech buyers to its Learning Centre locations.

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The&Partnership adds to leadership team

Jack Shute has joined as partner and business director, leading the Vancouver office and its Telus work.

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Telus pushes control

A new spot touts the power customers can have over their TV content.

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Darren Entwistle leads Telus again

Entwistle takes back the president and CEO position from Joe Natale, who took over in May 2014.