Articles Tagged ‘walmart canada’

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Inside Walmart Canada’s e-commerce expansion

From Marketplace to voice, Rick Neuman lays out why some of the retailer’s recent announcements matter.

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Walmart Canada adds third-party merchandise to its site

As competition from the likes of Amazon heats up, the retail giant doubles its online inventory.

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Shopper Innovation Awards: Focus-group-generated content

Walmart brought in the real experts to test its Christmas toys.

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With innovation, does size matter?

How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.

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Walmart Canada’s CMO moves to the fashion world

As she leaves for the U.S., Sandra Sanderson reflects on how to show customers the other side of a diverse retailer.

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Walmart targets growing needs

The retailer’s back-to-school campaign looks to give extra value to both moms and post-secondary students.

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Walmart launches shopping app

The new mobile app allows customers to schedule grocery pickup and browse the weekly flyer.

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Up to the Minute: DDB wins YWCA Montreal

Plus: Groupe Police adds new member, Walmart Canada’s president heads to China and more news you may have missed.

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Walmart’s masculine math

The retailer moves away from its millennial mom target for a guy-friendly spring campaign.

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Walmart brings online grocery to Toronto

The retailer is set to expand its click and collect program to 12 locations by the end of the month.

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Ninja Turtles play with branded content

How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.

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From Walmart spot to record label

How a song in a holiday ad led Vapor Music to launch its own label.

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Check it out: A dog foodie spot

Walmart Canada and JWT put a canine spin on the food truck trend.

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Walmart celebrates the smart

The retailer commends the mom who plans ahead, plus adds some freshness to its snack ideas.

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Razorfish hires omni-channel-focused director

The agency has hired Indigo’s Jim Reynolds to bring client-side experience to its growing digital retail offering.