Articles Tagged ‘Weston Bakeries’

bread

Do Canadians still trust their grocery stores?

After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.

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2018 MOY: Breaking bread with Andrea Hunt

How the Weston marketer revitalized her brands and reversed declining perceptions of baked goods.

Dave's

Weston shakes up the bakery with Dave’s Killer Bread

The organic brand now has national distribution in Canada, with its marketing strategy playing on its edgier side.

ditaliano

D’Italiano chooses the bigger things in life

The Weston brand’s first campaign in three years looks to Italy for inspiration on how to “live large.”

AutumnGreekPulseSandwich

Country Harvest gives bread a pulse

The brand’s latest product is part of its overall push to bring more life to the “under-romanced” category.

wonderbread1

Rethink named AOR for Wonder Bread

The agency won the account following a competitive pitch, the second announced by Weston Bakeries this month.

Country Harvest image

Union named AOR for Country Harvest

The shop’s first work for the Weston Bakeries bread brand will debut early next year.

TheNewHive

The Hive’s buzzy new hires

New business assignments from Unilever, Labatt and others has led to six new creatives coming to the agency.

connie

Connie Morrison breaks bread with skeptics

We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.