Rethink’s Heinz ad becomes first Canadian Immortal Award winner
The 2023 Immortal Award winners were announced on Wednesday (Jan. 17), and for the first time, it recognized a Canadian project.
Rethink’s ‘Heinz Ketchup Fraud’ print work for Kraft Heinz North America received one of three Immortal Awards in this year’s competition, the first for a Canadian project. Rethink also received a commendation from the Immortal Awards for Decathlon’s ‘Ability Signs’ campaign.
This year marked the first time the Immortal Awards’ global jury only recognized three projects, after four were rewarded in each of the competition’s first five years. But nine total projects received commendations this year, being recognized as standout creative advertising projects.
The winners were selected from a global shortlist of 32 pieces, which was deliberated on by jurors from around the world who met in New York in December. A total of 137 jurors participated in the search for this year’s Immortal Award winners.
The other Immortal winners this year were Apple’s “The Greatest” campaign and Canal+’s “Papa” campaign.
This marks the sixth year of competition for the Immortal Awards, which recorded a 48% year-on-year increase in the number of entries it received into the competition.
Level5 Strategy names new managing partner
Sean Pavlidis is Level5 Strategy’s new managing partner.
His duties for Level5 will include enterprise, brand, go-to-market and customer strategy, along with customer experience and structure optimization.
Since joining the management consultancy in 2012, Pavlidis has worked with such brands as Canadian Tire, CIBC, Pearson International Airport, Canada Goose, FedEx and Rogers.
“His promotion reflects the firm’s ongoing commitment to attracting and nurturing exceptional young talent, while enhancing our success and leadership in the industry for years to come,” says Michael Carter, president and managing partner at Level5 Strategy, who adds that Pavlidis has had a significant impact on the firm over his tenure.
Level5 Strategy also appointed managing director Ian Madell to chair of Level5.
BC PR shop Tartanbond names VP
Samantha Geer has a new role as vice president at BC-based fully integrated digital marketing and PR agency, Tartanbond. Geer oversees a team of 26 in Victoria, Vancouver, Calgary, Toronto and Halifax, and is a former PR director with Fairmont Pacific Rim and Four Seasons Hotel and Resorts Vancouver and Whistler.
The shop recently assisted London Drugs’ eighth annual Stocking Stuffers for Seniors initiative, and has worked with the likes of Eau Claire Distillery, Canada’s LGBT+ Chamber of Commerce (CGLCC) and Indigenous Tourism Alberta.
With files from Andrew Jeffrey
