Emily Wexler

Contact Emily by sending an email to ewexler@brunico.com

Articles by Emily Wexler
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2013 Brands of the Year revealed

DavidsTea, McDonald’s, Samsung, Iogo and Drew and Jonathan Scott (the Property Brothers) get top honours this year, while Chris Hadfield and the City of Calgary are among the other buzz-worthy brands.

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Brands of the Year: Great Scotts

Even before they became known as the Property Brothers, Drew and Jonathan Scott were carefully crafting their brand, and now they’re using their fame to build a mini-media empire that includes a production company, a new radio show and an upcoming product line.

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Best comeback brand: Calgary’s recovery

In the wake of this summer’s flood, tourism to the city didn’t just survive, it thrived, thanks to a fast-acting marketing plan, some cheeky taglines and an ultra-likeable mayor.

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Kids + alcohol = book deal

“Reasons Mommy Drinks,” a humorous blog by marketer Fiona Stevenson and CD Lyranda Martin-Evans, has been turned into a book, with a print campaign launching in September.

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Meet the new players in branded content

Two companies are entering the red-hot branded content arena with new ventures.

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Dove sketches real beauty

The beauty care brand creates an online spot built on the notion that women are their own worst critics.

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Zulu Alpha Kilo and Grey Canada win Gold at ADC Awards

Zulu also picked up Silver for its “Quattro Experience” for Audi, while Taxi, Leo Burnett and Calder Bateman were among the other Canadian agencies to nab honours.

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Celebrity CD wish list

From Carly Rae and Telus to Ryan Gosling and Guinness, we dream up some potential celeb-brand pairings.

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Q&A: Ryan Holiday on manipulating the media

The American Apparel marketer and author of Trust me, I’m Lying: Confessions of a Media Manipulator sat down with strategy to talk about getting your brand noticed in the new media landscape.

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MasterCard’s Stylicity wins Grand Prix at Shopper Innovation Awards

The credit card company and its agency MacLaren McCann pick up the top prize at the inaugural award show. McDonald’s and Tribal DDB also win big, as do James Ready and Leo Burnett.

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The 2013 CASSIES winners revealed

Read all about the winners of the only Canadian awards to recognize business effectiveness proven by rigorous published cases.

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Marketer Survey 2012

A year’s worth of insights gleaned straight from Canada’s top marketers.

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Simons brings fluid retail design to Edmonton

The Quebec-based fashion retailer makes its mark on the West Edmonton Mall with suspended change rooms and social media photo booths.

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2012 Brands of the Year

From a pubcaster to an athletic wear manufacturer, here are brands that are staying ahead of the curve.

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Brands of the Year: Lululemon takes local to the next level

How does a purveyor of yoga pants become one of the most successful brands to come out of this country? With a grassroots marketing approach that starts from the bottom up.