Black & Abroad
Company Info
Brands
Ranking 2025
2024 Rank
#2Agency Partners 2025
The Work
Black & Abroad tackles racial biases in gen AI
The evolution (and navigation) of the ‘Black Elevation Map’
Black & Abroad wants to send Black travellers ‘back to Africa’
In the News
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Performance Art wins Grand Prix at 2023 SIA Awards
Rethink also walked away with 16 Golds wins at the awards recognizing the best shopper and activation work.
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2023 AToMiC trends: Tech for good
How AI, targeted data sets and AR drive connection and societal change.
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Black & Abroad and FCB/Six win Advertising Best of Show
"Go Back to Africa" goes back to the podium, while Rethink, John St., Cossette, FCB, Lg2 and Sid Lee celebrate several Gold wins on the final day of Marketing Awards Week.
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FCB/Six wins Grand Prix at 2020 AToMiC Awards
The agency takes the top prize for "Go Back To Africa," while Rethink wins the most trophies overall.
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2019 Digital AOY Gold: FCB goes back to Gold
How the four-time winning agency is maintaining momentum with the help of data and digital sister shop FCB/Six.
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FCB/Six wins the 2019 Strategy Awards Grand Prix
The agency took the top prize for its work on the insights-driven "Go Back To Africa" campaign for Black & Abroad.
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2019 Strategy Awards: Content flows from data stream
How Black & Abroad, Sport Chek and Radio-Canada tapped into the power of data to change perceptions and drive purchases.
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Cannes 2019: FCB/Six medals again, this time in Mobile
CCO Ian MacKenzie on Canada's potential in the category following the Bronze win.
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Cannes 2019: FCB/Six wins Grand Prix in Creative Data
The agency took the top prize for Black & Abroad's "Go Back To Africa," while FCB Toronto won a Gold in the first edition of the Creative Strategy Lions.
