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Strategy logo Strategy
Creative Report Card 2025 » Brands »

Canada Life

Company Info

The Work

Canada Life embraces financial individuality in first mass campaign
Canada Life recalls the historical benefit of expertise

In the News

  • Balmoral’s Lunar New Year campaigns connect brands with unique festive insights

      As the world prepared to welcome the Year of the Snake, the Lunar New Year offered brands a unique opportunity ...

    By Guest Contributor
    February 12, 2025
  • Making every moment count: Balmoral at 35

    Keeping close to the communities it serves ensures the agency is always on message, says founder Sharifa Khan.

    By Guest Contributor
    June 28, 2024
  • Canada Life makes virtual health a standard benefit

    Partnering with Dialogue helps the insurance company serve a growing demand for healthtech for one million customers.

    By Josh Kolm
    March 5, 2020
  • Great-West Lifeco combines brands under Canada Life

    The life insurance company is looking to present a unified voice and simplified offering for 13 million customers.

    By Josh Kolm
    April 3, 2019
  • Great-West Lifeco names new marketing VP

    After 20 years at LoyaltyOne, Emmie Fukuchi takes on consumer marketing for three insurance brands.

    By Jeromy Lloyd
    May 26, 2017
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