Cat Wiles
Agencies 2025
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In the News
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Cossette taps Subtej Nijjar to lead strategy
After Cat Wiles' departure, the former Union and Mosaic president joins as CSO in the agency's Toronto and Vancouver offices.
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The future of strategy is decentralized
Planners have a habit of not looking outside their bubble for insights. Cossette CSO Cat Wiles explains how new models can fix that.
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Cossette hires trio of senior staff to strategy team
A new head of strategy and a pair of directors will lead major accounts and free its CSO up for more future-focused work.
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Cossette names new chief strategy officer
Cat Wiles joins from VCCP London as former SVP of strategy Rosie Gentile moves into a new experience design role.
