July/August 2015
Upfront
Cheerios’ anti-diet mission
In its latest campaign focused on the health and wellness of young girls, Multi-Grain Cheerios goes head-to-head with “dietainment.”
McDonald’s Canadian adventure
The QSR is shaking up its menu with some regional flavours.
Pretty creepy promos
Check out the shows that upped the freaky factor to build buzz.
TV viewing by the numbers
Its future might be uncertain, but the medium is far from dead.
Forum
An erratic time for TV
PHD’s Rob Young sums up the trouble with television.
Fall TV
The fight for specialty channel survival
Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.
Creative
Meet the new broadcasters
Could Periscopers, who live-stream the world to the world, be the next online superstars?
Features
Online video grows up
Is it time advertisers got over their misconceptions about working with digital video creators?
Editorial
The new world (media) order
From new stars to platform choices galore, editor Emily Wexler reflects on the content jungle out there.
Fall TV
The primetime jungle heats up
In today’s PVR and binge-watching world, media experts weigh in on which shows will make the cut this season.
Surviving Fall TV
Dive into what’s rumbling the TV landscape this year, taking it from volatile to earthquake status.
Back Page
Back page: Rewriting Fall TV
We take a more brand-friendly approach to re-imagine the new shows.
Publisher's Note
Fall TV: Strap in
Publisher Mary Maddever on brand-creator collaboration and the future of Canada’s TVscape.
Features
Diageo’s domestic plan
How the liquor company is looking to grow – and stay ahead – by paying attention to what Canadians are really about.
Fall TV
Fall TV: Primetime schedule 2015
Check out all the primetime programs the conventional networks are running this fall.
