Articles Tagged ‘Better Tomorrows’

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2018 MOY: Building the new SickKids

How Lori Davison’s passion for brand strategy is helping the foundation take on its most ambitious goal ever.

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Campaign of the Year: SickKids’ Better Tomorrows

J. Walter Thompson’s work that showed a day in the lives of hospital patients was the top-scored campaign by the AOY judges.

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AOY Silver: J. Walter Thompson perfects the art of collaboration

The agency’s evolution in the last few years has led to its first-ever AOY trophy.

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SickKids unpauses the lives of patients

A new fundraising campaign shows what happened to the hospital’s patients featured in last year’s “Better Tomorrows.”

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Leo Burnett and Grey rake in Direct, Press, Promo shortlist noms

DDB, JWT, Lg2 and Rethink also bring in a slew of nominations on the first day of the Cannes Lions fest.

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Cannes 2015: Canada nabs Health Lions shortlist noms

JWT gets a few nods for SickKids, while DDB makes the list for spots featuring carnal desire and clean crotches.

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Cossette wins SickKids account

The account moves to the agency after a long-term relationship with JWT Canada.

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Leo Burnett picks up Black Pencil

Check out all the other Canadian work awarded honours from D&AD this year.

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AToMiC Awards: Documenting life in another’s shoes

Brands are using fly-on-the-wall techniques to galvanize people to give back.

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Leo Burnett and JWT pick up White Pencils

Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.

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AToMiC Awards shortlist revealed

Take a look at the campaigns that will be celebrated at next month’s award show.

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Yes we Cannes: All about the kids

Our latest look at Canadian contenders at Cannes includes three campaigns focused on the future.