Articles Tagged ‘CP+B’
Letgo launches in Canada
The buying-and-selling platform makes its debut with a campaign showing how it can help Canadians ditch secondhand stuff.
JWT wins Hotels.com
The agency will handle all Canadian advertising for the travel site as its new AOR.
First speakers announced for Lions Innovation
A new “festival within the festival” and data-focused award bring more tech and digital programming to Cannes.
Infiniti names Union AOR
The Toronto shop will handle advertising, social media and global adaptation in partnership with sister shop CP+B.
Union buys Trapeze
Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.
Andy Macaulay joins Rethink
The former chairman at Union and veteran adman heads to the agency’s Toronto shop as managing partner.
Blammo names Michael Murray as CCO
The former CP+B VP/CD moves to the Toronto agency after working with it on a CPG client pitch.
Best Buy Canada unwraps the power of tech gifts
The electronics retailer has launched its holiday campaign with the message that the right technology can make anything happen.
Best Buy Canada’s bold plan to stay #1
Angela Scardillo, VP marketing, says the Canadian arm of the electronics retailer has a plan to fend off increasingly heavy online competition and stay ahead of the curve.
Best Buy’s innovative back-to-school campaign
The retailer is tapping real innovators to target the university-bound crowd.
AtoMiC Tech: the new ad creative superstar
From Volkswagen’s AR to History Channel’s interactive documentary, the future of technology is now. Here are some best-in-class examples from the past year.
AToMiC: Concerned Children’s Advertisers motivate inactive youth
The non-profit and agency CP+B have created an online game that can only be powered with a player’s physical movement.
CASSIES Silver: Molson Canadian 67 targets non-beer drinkers
CP+B and Molson Coors Canada find a new way to position a low-cal beer, reaching out to those who choose wine, cocktails and coolers.
Best Buy says ‘game on’
The retailer is targeting moms with its holiday campaign, which features a big TV buy and a Facebook game.
Rickard’s pre-Movember mo-down
The Molson Coors brand grows a mighty moustache to help raise awareness about prostate cancer.
