Articles Tagged ‘Hudson’s Bay Company’

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What I wish I had known about my clients

HBC’s Allison Litzinger tells agency staff what she’s learned after a year client-side, from in-housing to effective collaboration.

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Hudson’s Bay to sell Lord and Taylor

Clothing rental company Le Tote acquires the legacy retail brand amid HBC’s attempts to go private.

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HBC to shutter Home Outfitters

The company is also reviewing its Saks Off 5th stores to further streamline its retail footprint.

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Hudson’s Bay hires new head of tech and digital

Stephen Gold will lead a newly combined team working across the company’s retail banners.

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Hudson’s Bay to sell Gilt

Divesting from the flash-sale fashion site is one way the company is looking to improve its profitability.

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Bari Harlam named CMO at HBC

Having filled marketing positions at CVS and BJ’s Wholesale, the new exec replaces Milton Pappas, who has left the company.

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HBC gets a CMO

Milton Pappas will lead the retail company’s “Marketing Centre of Excellence” in the newly created role.

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It’s time for Hudson’s Bay to hit the trail

A cross-country portage trip is providing digital content for the retailer, along with fundraising for a major Canadian project.

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Steam Whistle joins the HBC Collection

The cross-branding collaboration puts HBC stripes in beer cases for Canada 150.

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HBC collaborates for beauty

The “You Can” platform brings the in-store makeup artists from multiple brands together for a series of tutorial videos.

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Up to the Minute: South St. Burger picks a new AOR

Plus: Hudson’s Bay creates a new PR division, Canada wins 12 D&AD Pencils and more news you may have missed.

Hudson's Bay Company History Foundation Celebrates Canada –The Country of Adventurers – With Inspiring New Television Narratives

HBC gets adventurous

The retailer’s History Foundation is bringing stories from the past into the future with its first-ever TV campaign.

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Putting data to use

Microsoft Canada’s Alyson Gausby on why brands need to help consumers actually use all that data they’re tracking.

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Mobile lessons from unlikely sources

Google Canada’s Adam Green on how traditional brands can win in an increasingly mobile-centric world.

Throwback Thursday: strategy in 1998

For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).