Articles Tagged ‘Ipsos’
Corner Office Shifts: Mercedes-Benz names new Canadian president and CEO
Plus, Mary Brown’s picks its CFO to lead Fat Bastard.
Where inflation-pinched Canadians are changing their spending
Ipsos’ Inflation Tracker finds Gen X is the most likely to be cutting back.
How has the pandemic shaped trust in brands?
The annual ranking of most-trusted brands from Reader’s Digest and Ipsos shows what changed during another year of COVID-19.
Digital in-housing trend persists after 2020 spike
New research from Ipsos also finds privacy and brand safety concerns have not impacted social investment.
Few organizations consider themselves as leaders in CX
But research by Medallia and Ipsos finds customer experience investment may be on the rise.
PC Optimum cracks top 10 most influential brands list
Pandemic trends helped shaped Ipsos’ annual ranking, though leader Google remains once again in the top spot.
Which brands held consumer trust during the pandemic?
The annual survey from Reader’s Digest and Ipsos shows how much more critical trust has become.
Shoppers unsure if retailers are putting their best effort into safety
An Ipsos survey also looks at how health precautions could impact long-term loyalty.
Who is the post-pandemic consumer?
COVID-19 derailed the business world and transformed consumers. Which trends will outlive the biggest health crisis of our time?
Canada’s most influential brands: Tim Hortons out, Samsung back in
Google once again tops Ipsos’ annual survey, as two of the country’s most notable brands compete to remain in the top ten.
Lessons from Canada’s most trusted brands
Kellogg’s, Sun Life and Toyota continue to rank highly in the 2020 edition of the list from Reader’s Digest and Ipsos.
Record number of execs foresee economic slow-down
Recent PwC and CPA surveys point to heightened pessimism in the c-suite, but diverge on the underlying causes.
Online habits hold steady despite privacy concerns
Insights from the Digital Marketing Pulse Report reveal consumers are reluctant to change in search of greater online privacy.
How cannabis use is different between Canada and the U.S.
Americans are more likely to use it on a daily basis and are also bigger consumers of smokeless formats.
How do Canadians feel about healthtech?
A Canadian Medical Association report shows the opportunities (and concerns) resemble those in other sectors.
