Articles Tagged ‘Ipsos’

Samsung4

Canada’s most influential brands: Tim Hortons out, Samsung back in

Google once again tops Ipsos’ annual survey, as two of the country’s most notable brands compete to remain in the top ten.

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Lessons from Canada’s most trusted brands

Kellogg’s, Sun Life and Toyota continue to rank highly in the 2020 edition of the list from Reader’s Digest and Ipsos.

OpenBanking

Record number of execs foresee economic slow-down

Recent PwC and CPA surveys point to heightened pessimism in the c-suite, but diverge on the underlying causes.

Social marketing

Online habits hold steady despite privacy concerns

Insights from the Digital Marketing Pulse Report reveal consumers are reluctant to change in search of greater online privacy.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

How cannabis use is different between Canada and the U.S.

Americans are more likely to use it on a daily basis and are also bigger consumers of smokeless formats.

Time Consulting Robot Doctor Office Hours

How do Canadians feel about healthtech?

A Canadian Medical Association report shows the opportunities (and concerns) resemble those in other sectors.

DataBreach

Execs still underestimate impact of data breaches

New research suggests nearly half of business leaders believe breaches are “no big deal.”

Google

Google remains Canada’s most influential brand

The company maintains its position for the eighth consecutive year, while Tim Hortons returns to Ipsos’ annual top ten list.

Retail

What are Canada’s most-trusted brands in 2019?

Trust weighs heavily on consumers’ decision-making, a good sign for those on Ipsos and Reader’s Digest’s annual list.

BlackFridayCyberMonday

Consumers think Black Friday offers more savings

Meanwhile, Cyber Monday remains the king of convenience in consumers’ eyes, according to findings by Ipsos.

Samsung

How Samsung won back consumer trust

Experts weigh-in on the electronics co’s rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.

McDonald-s Canada-McHappy Day-- Serving Up Smiles across Canada

Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.

Augmented-reality

AR’s role in the marketing mix may grow: report

Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.

Ipsos Winners

How to gain (or lose) influence

Ipsos’ Steve Levy shows what makes or breaks an influential brand in Canada.