Articles Tagged ‘Ipsos’

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Corner Office Shifts: Mercedes-Benz names new Canadian president and CEO

Plus, Mary Brown’s picks its CFO to lead Fat Bastard.

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Where inflation-pinched Canadians are changing their spending

Ipsos’ Inflation Tracker finds Gen X is the most likely to be cutting back.

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How has the pandemic shaped trust in brands?

The annual ranking of most-trusted brands from Reader’s Digest and Ipsos shows what changed during another year of COVID-19.

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Digital in-housing trend persists after 2020 spike

New research from Ipsos also finds privacy and brand safety concerns have not impacted social investment.

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Few organizations consider themselves as leaders in CX

But research by Medallia and Ipsos finds customer experience investment may be on the rise.

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PC Optimum cracks top 10 most influential brands list

Pandemic trends helped shaped Ipsos’ annual ranking, though leader Google remains once again in the top spot.

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Which brands held consumer trust during the pandemic?

The annual survey from Reader’s Digest and Ipsos shows how much more critical trust has become.

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Shoppers unsure if retailers are putting their best effort into safety

An Ipsos survey also looks at how health precautions could impact long-term loyalty.

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Who is the post-pandemic consumer?

COVID-19 derailed the business world and transformed consumers. Which trends will outlive the biggest health crisis of our time?

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Canada’s most influential brands: Tim Hortons out, Samsung back in

Google once again tops Ipsos’ annual survey, as two of the country’s most notable brands compete to remain in the top ten.

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Lessons from Canada’s most trusted brands

Kellogg’s, Sun Life and Toyota continue to rank highly in the 2020 edition of the list from Reader’s Digest and Ipsos.

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Record number of execs foresee economic slow-down

Recent PwC and CPA surveys point to heightened pessimism in the c-suite, but diverge on the underlying causes.

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Online habits hold steady despite privacy concerns

Insights from the Digital Marketing Pulse Report reveal consumers are reluctant to change in search of greater online privacy.

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How cannabis use is different between Canada and the U.S.

Americans are more likely to use it on a daily basis and are also bigger consumers of smokeless formats.

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How do Canadians feel about healthtech?

A Canadian Medical Association report shows the opportunities (and concerns) resemble those in other sectors.