Articles Tagged ‘Marketelle’

Do you have digital game?
Marketelle’s Jessie Sternthal on why intimidating and confusing new platforms don’t have to hinder creativity.

What women want (in 2016)
From real words to real men, Marketelle’s Jessie Sternthal weighs in on what ladies want from marketers.

UNICEF Canada’s $5 message
The organization’s new campaign asks Canadians to share their high-fives and help prevent child deaths.

Canadian Soccer Association’s tough new goal
How the group plans to make this summer’s FIFA Women’s World Cup Canada’s biggest sporting event ever.

But what if I DON’T hate myself?
Marketelle’s Jessie Sternthal on why self-loathing insights are getting old (and kind of dangerous).

Reitmans gets into jeans
The retailer is repositioning itself as more on-trend and youthful with its new denim campaign.

What women want (in 2015)
Marketel’s Jessie Sternthal says its time to embrace the funny girls, imperfections and lists.

Why agencies should embrace their ‘feminine’ side
Marketel’s Jessie Sternthal says go ahead, let your emotion out.

All the single ladies (brands, throw your hands up)
Marketelle’s Jessie Sternthal on why brands should be all over single 30-somethings.

Somebody get Superwoman a cocktail
Marketelle’s Jessie Sternthal implores you to stop using busy as a stand-in for successful, fulfilled and happy.