Articles Tagged ‘Marketelle’

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Do you have digital game?

Marketelle’s Jessie Sternthal on why intimidating and confusing new platforms don’t have to hinder creativity.

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What women want (in 2016)

From real words to real men, Marketelle’s Jessie Sternthal weighs in on what ladies want from marketers.

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On the cusp of a “look up movement”

Brands should help get people to put down their phones, and Marketelle’s Jessie Sternthal explains why.

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When swiping right goes wrong

Marketelle’s Jessie Sternthal on why brands should rethink their relationships with dating apps.

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UNICEF Canada’s $5 message

The organization’s new campaign asks Canadians to share their high-fives and help prevent child deaths.

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Canadian Soccer Association’s tough new goal

How the group plans to make this summer’s FIFA Women’s World Cup Canada’s biggest sporting event ever.

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But what if I DON’T hate myself?

Marketelle’s Jessie Sternthal on why self-loathing insights are getting old (and kind of dangerous).

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Reitmans gets into jeans

The retailer is repositioning itself as more on-trend and youthful with its new denim campaign.

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Talk to me when I’m naked

Marketelle’s Jessie Sternthal on how brands need to seduce women at just the right time, by speaking directly to them.

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What women want (in 2015)

Marketel’s Jessie Sternthal says its time to embrace the funny girls, imperfections and lists.

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Why agencies should embrace their ‘feminine’ side

Marketel’s Jessie Sternthal says go ahead, let your emotion out.

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All the single ladies (brands, throw your hands up)

Marketelle’s Jessie Sternthal on why brands should be all over single 30-somethings.

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Overall Brand of the Year: Crowning Tim Hortons

There’s no stopping this beloved Canadian icon. From product and tech innovation to going viral, here’s how to secure the top spot on the Brands of the Year list.

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Somebody get Superwoman a cocktail

Marketelle’s Jessie Sternthal implores you to stop using busy as a stand-in for successful, fulfilled and happy.

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Other people’s kids doing cute things

Marketelle’s Jessie Sternthal on why some women are logging off and why brands should care.