Articles Tagged ‘Mercedes Benz’

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Family trumps function in new Mercedes-Benz creative

The automaker is tying its D&I efforts into a campaign that shows there’s more to the luxury brand than meets the eye.

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Mercedes-Benz brings shareability to its frozen racetrack

Gimli, Manitoba served as the backdrop for an event that looked to content creators to build buzz for the brand.

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Publicis wins global Mercedes-Benz assignment

The automaker ends its local relationship with BBDO Canada to team up with Emil.

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Ones to watch at ResolveTO

From chatbots to machine learning, check out which startups stood out at the new event’s debut.

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Mercedes-Benz names new head of marketing

Virginie Aubert takes over as VP of marketing from Gavin Allen.

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Mercedes tells a 360-degree story

Why immersive video is an effective platform for the luxury brand’s aspirational stories.

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Cannes 2016: Canada gets 20 more shortlist noms

The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.

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Mercedes-Benz Canada names new head

Brian D. Fulton takes over the role of president and CEO for the automaker’s Canadian operation.

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Proximity wins new business

The agency picks up the Queen’s School of Business account and extra work for Mercedes-Benz and RBC.

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Future technology…today

A look at how the advertising industry is channeling ideas of the future such as flying cars, teleportation and invisibility.

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Brands get fowl

A bird’s-eye review and ratings of the flock of bird ads in market featuring everything from chickens to penguins.

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Mercedes-Benz lands new VP of marketing

Former Australia Pacific general manager Gavin Allen will take over from Marc Boderke, who has been promoted to VP sales and marketing in Japan.

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Mercedes-Benz plays with speed

The luxury car co targets younger people with an OOH stunt in Toronto.