Articles Tagged ‘New Balance’
How New Balance became king of the rebrand
The athletic co’s Patrick Cassidy, global director of consumer marketing, on building off the Kawhi Leonard marketing fun.
New Balance re-launches the 997 with help of Toronto artists
The footwear brand has enlisted creatives representing its target audience to promote a mass market version of the classic shoe.
New Balance declares its independence
The brand highlights its widening product range, from sports to lifestyle, in a new global platform and campaign.
Havas gets integrated with logo refresh
Canadian CEO and CCO Helen Pak on the collaborative “hacker” mentality the agency is also taking.
New Balance vs. the gym
The brand’s new campaign introduces a global tagline to Canada and makes fitness centres an antagonist.
New Balance finds your stride
The brand brings its 3D scan experience for runners and other athletes to Sport Chek’s newest flagship.
New Balance makes a trip to the other Canada
The shoe brand celebrates a pair of sneakers exclusive to the North with a surprise south of the border.
Brands of the Year: Herschel’s cool factor takes it global
The Vancouver-based brand has the backpack and accessories market in the bag.
