Articles Tagged ‘Proof’
Maxwell House thinks outside the pod
The Kraft Heinz coffee brand shows how convenient its compostable pods are by letting people toss them into a pile of organic waste.
Check it out: SkipTheDishes rebrands
The food delivery app changes its branding colours to better align itself with parent co. Just Eat Takeaway.
How to engage consumers with at-home experiential
Proof Experience’s Christine Ross explains how direct connection through branded experiences is still possible without events.
SkipTheDishes gives a virtual tour of generosity
Jon Hamm films an ad at home to keep up momentum for the delivery app’s efforts to support its restaurant partners.
Proof launches consultancy to help businesses build trust
Trustlab builds on the PR firm’s existing expertise to help corporations find actionable ways to address steady declines in recent years.
Google uses its tech to help Ronald McDonald House
Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.
Astro puts probiotics front-and-centre
The Parmalat brand promotes ingredients that aid digestion.
Trust in organizations at a four-year low
Proof’s CanTrust Index reveals a sharp drop this year, with trust in large corporations and CEOs both down around 10% since 2016.
AToMiC 2019: Get out-of-home
Proof, J. Walter Thompson Canada and Rethink brought home awards for OOH creative.
Chew on this: Tic Tac launches gum in Canada
The iconic mint brand is debuting its new SKU this weekend with an interactive installation made of gum.
Dell makes public art out of would-be ocean plastics
The installation aimed to highlight the company’s mission to be more sustainability and environmentally minded.
EQ Bank finds the fun in GICs
Fighting against larger competitors, the digital bank targets mid-career professionals in its second-ever campaign.
Canadians skeptical about artificial intelligence: report
Only a quarter of consumers trust the emerging tech, although companies leading the charge still received high marks.
Environics Communications rebrands as Proof
The firm brings its group of companies under a single brand identity, but its leadership remains unchanged.
