Articles Tagged ‘Proof’
Campbell’s celebrates Andy Warhol to ‘pop’ at shelf
The soup brand’s LTO, meant to be a pop art-style collectors item, is being supported with its biggest influencer campaign to date.
Campbell’s wants you to raise your own tomatoes
The CPG is driving home a message about sustainable agriculture to keep demand from the winter strong through gardening season.
Waiter, there’s shrimp in my cereal
Proof’s Josh Cobden explains why brands need to have (and stick to) a playbook for even the most bizarre of reputational crises.
TikTok shows the creativity it fostered in a tumultuous year
The video platform is launching its first North American campaign to showcase its breadth of content and creators.
Maxwell House thinks outside the pod
The Kraft Heinz coffee brand shows how convenient its compostable pods are by letting people toss them into a pile of organic waste.
Check it out: SkipTheDishes rebrands
The food delivery app changes its branding colours to better align itself with parent co. Just Eat Takeaway.
How to engage consumers with at-home experiential
Proof Experience’s Christine Ross explains how direct connection through branded experiences is still possible without events.
SkipTheDishes gives a virtual tour of generosity
Jon Hamm films an ad at home to keep up momentum for the delivery app’s efforts to support its restaurant partners.
Proof launches consultancy to help businesses build trust
Trustlab builds on the PR firm’s existing expertise to help corporations find actionable ways to address steady declines in recent years.
Google uses its tech to help Ronald McDonald House
Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.
Astro puts probiotics front-and-centre
The Parmalat brand promotes ingredients that aid digestion.
Trust in organizations at a four-year low
Proof’s CanTrust Index reveals a sharp drop this year, with trust in large corporations and CEOs both down around 10% since 2016.
AToMiC 2019: Get out-of-home
Proof, J. Walter Thompson Canada and Rethink brought home awards for OOH creative.
Chew on this: Tic Tac launches gum in Canada
The iconic mint brand is debuting its new SKU this weekend with an interactive installation made of gum.
Dell makes public art out of would-be ocean plastics
The installation aimed to highlight the company’s mission to be more sustainability and environmentally minded.
