Articles Tagged ‘Proof’

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How to engage consumers with at-home experiential

Proof Experience’s Christine Ross explains how direct connection through branded experiences is still possible without events.

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SkipTheDishes gives a virtual tour of generosity

Jon Hamm films an ad at home to keep up momentum for the delivery app’s efforts to support its restaurant partners.

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Proof launches consultancy to help businesses build trust

Trustlab builds on the PR firm’s existing expertise to help corporations find actionable ways to address steady declines in recent years.

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Google uses its tech to help Ronald McDonald House

Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.

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Astro puts probiotics front-and-centre

The Parmalat brand promotes ingredients that aid digestion.

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Trust in organizations at a four-year low

Proof’s CanTrust Index reveals a sharp drop this year, with trust in large corporations and CEOs both down around 10% since 2016.

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AToMiC 2019: Get out-of-home

Proof, J. Walter Thompson Canada and Rethink brought home awards for OOH creative.

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Chew on this: Tic Tac launches gum in Canada

The iconic mint brand is debuting its new SKU this weekend with an interactive installation made of gum.

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Dell makes public art out of would-be ocean plastics

The installation aimed to highlight the company’s mission to be more sustainability and environmentally minded.

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EQ Bank finds the fun in GICs

Fighting against larger competitors, the digital bank targets mid-career professionals in its second-ever campaign.

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Canadians skeptical about artificial intelligence: report

Only a quarter of consumers trust the emerging tech, although companies leading the charge still received high marks.

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Environics Communications rebrands as Proof

The firm brings its group of companies under a single brand identity, but its leadership remains unchanged.