Articles Tagged ‘Proof’

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Campbell’s celebrates Andy Warhol to ‘pop’ at shelf

The soup brand’s LTO, meant to be a pop art-style collectors item, is being supported with its biggest influencer campaign to date.

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Campbell’s wants you to raise your own tomatoes

The CPG is driving home a message about sustainable agriculture to keep demand from the winter strong through gardening season.

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Waiter, there’s shrimp in my cereal

Proof’s Josh Cobden explains why brands need to have (and stick to) a playbook for even the most bizarre of reputational crises.

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TikTok shows the creativity it fostered in a tumultuous year

The video platform is launching its first North American campaign to showcase its breadth of content and creators.

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Maxwell House thinks outside the pod

The Kraft Heinz coffee brand shows how convenient its compostable pods are by letting people toss them into a pile of organic waste.

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Check it out: SkipTheDishes rebrands

The food delivery app changes its branding colours to better align itself with parent co. Just Eat Takeaway.

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How to engage consumers with at-home experiential

Proof Experience’s Christine Ross explains how direct connection through branded experiences is still possible without events.

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SkipTheDishes gives a virtual tour of generosity

Jon Hamm films an ad at home to keep up momentum for the delivery app’s efforts to support its restaurant partners.

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Proof launches consultancy to help businesses build trust

Trustlab builds on the PR firm’s existing expertise to help corporations find actionable ways to address steady declines in recent years.

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Google uses its tech to help Ronald McDonald House

Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.

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Astro puts probiotics front-and-centre

The Parmalat brand promotes ingredients that aid digestion.

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Trust in organizations at a four-year low

Proof’s CanTrust Index reveals a sharp drop this year, with trust in large corporations and CEOs both down around 10% since 2016.

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AToMiC 2019: Get out-of-home

Proof, J. Walter Thompson Canada and Rethink brought home awards for OOH creative.

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Chew on this: Tic Tac launches gum in Canada

The iconic mint brand is debuting its new SKU this weekend with an interactive installation made of gum.

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Dell makes public art out of would-be ocean plastics

The installation aimed to highlight the company’s mission to be more sustainability and environmentally minded.