Articles Tagged ‘Proof’

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Interac empowers shoppers for the holidays

The payment processor is going easy on seasonal tropes to instead build confidence among cost-conscious Canadians.

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The illusion of preparedness in crisis communications

Josh Cobden, EVP at Proof Strategies, dives into differing perceptions between the public and business leaders.

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Campbell’s goes after adult snackers with big Goldfish

The CPG’s latest snack innovation, Mega Bites, are being brought to life through POS and the metaverse.

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Proof Strategies named LCBO’s first PR AOR

The shop is currently working on the alcohol retailer’s sustainability platform.

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TikTok champions creators of uplifting content

The social platform’s made-in-Canada campaign showcases content that is more versatile than some might expect.

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Proof hires two on its senior leadership team

Andrea Lee and Megan Shay are bringing a diverse set of experience to the agency’s earned media and corporate practices.

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Bumble is playing up IRL relationship success stories

A new campaign puts the focus on the real-life, long-term connections people have found through the dating app.

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Black Canadians do not trust companies to handle racism

A Proof survey finds that the corporate sector has “work to do” when it comes to delivering on their commitments.

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Butterfinger hits the books to drive awareness

After returning to Canada last year, the Ferrero brand is connecting with the campus crowd via study-kit vending machines.

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Campbell’s latest recipe: broth-based cocktails

Instead of pouring leftover broth down the drain, the brand has created recipes so consumers can pour them into a glass.

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In Brief: Weston Foods finds a buyer for its bread

Plus, Proof makes five senior appointments and Bob hires new lead for account team.

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Humber establishes scholarship for BIPOC in PR

Agnostic is leading a group of agencies in an effort to remove financial hurdles that can keep talent away from the industry.

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Instacart is expanding into Quebec

The grocery delivery service goes fully nation-wide, offering same-day delivery from Costco, M&M and Walmart.

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Campbell’s celebrates Andy Warhol to ‘pop’ at shelf

The soup brand’s LTO, meant to be a pop art-style collectors item, is being supported with its biggest influencer campaign to date.

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Campbell’s wants you to raise your own tomatoes

The CPG is driving home a message about sustainable agriculture to keep demand from the winter strong through gardening season.