Articles Tagged ‘Target’
The back-to-school battle is on
As value and assortment take centre stage, how are Target, Walmart and Staples distinguishing themselves?
Walmart turns 20
The brand’s Canadian operation celebrates two decades of rocking the retail boat.
Influicity leverages the influencers
The Toronto-based company is working with Target and Kotex for a summer campaign tapping YouTubers.
Target Canada names new president
The beleaguered retailer has appointed Mark Schindele (pictured) to replace outgoing president Tony Fisher.
Future Flash blog: Brands’ low centres of gravity
On the second day of the Muskoka conference, speakers looked at why brands aren’t welcome at the consumer’s social table.
Looking ahead in retail
From duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.
Target springs into patio season
The retailer hosted an impromptu outdoor party in Toronto yesterday to celebrate the first nice weather days after a long winter season.
Marketers of the Year: Livia Zufferli’s juggling act
In a fierce retail landscape, Target’s VP marketing is showing love to Canadians to gain share of heart and wallet.
Advertising titles: Real or fake?
With agencies throwing around new titles like candy, take strategy ‘s quiz and test yourself on which positions are for real or fabricated.
Target struts its stuff at World MasterCard Fashion Week
The retailer used the sponsorship opportunity to debut some of its holiday-themed gear, as well as promote its in-house fashion and home lines.
Back-to-school spending jumps
Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.
Target heads to school
The retailer is targeting fashion-forward kids and their moms with its first Canadian back-to-school season push.
Tourism showdown: Nova Scotia vs. Newfoundland
We compare the two Maritime provinces’ campaigns.
Canada’s top ad ideas: curated
A few of Canada’s top marketing and ad execs pick their favourite work of the year ahead of this year’s Cannes Festival of Creativity.
Video: taking a tour of Target
Not in Ontario or can’t make it to your nearest Target? Strategy takes you on a store tour as the retailer prepares to open 17 new locations.
