Articles Tagged ‘Wunderman’

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IKEA turns Pride rally signs into a table

The retailer wants to be more of a change agent this year, using the table to host conversations online and in-store.

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IKEA explores the dual meaning of ‘make yourself at home’

The retailer’s new campaign shows how simple design choices can shape who we become.

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IKEA assembles a care-free holiday meal

A tablecloth stealthily shows how to properly set the table and simplify coming together again, a key message of a broader holiday campaign.

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IKEA makes Black Friday about saving both money and the planet

The retailer is also shifting its spend and strategy to reach households that are already keen on going green.

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IKEA inspires little acts that have a big environmental impact

Climate change is intimidating, so the furniture retailer is showing how things from lightbulbs to food containers can be a huge help.

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J. Walter Thompson to merge with Wunderman

Wunderman Thompson is the latest agency to be created as WPP continues to simplify its structure.

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2018 Brands of the Year: IKEA comes full circle

The retailer is taking a more purpose-led approach with its marketing to better reflect its core sustainability model.

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Tech in Action: IKEA turns its boxes into toys

An AR app helps parents and kids make good use of what’s leftover when a piece of new furniture has been put together.

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New CD joins Wunderman and Blast Radius

Cass Zawadowski has been brought on to lead creative at the agencies following four years of work abroad.

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Manulife looks to U.S. for new agency assignments

San Francisco’s Heat will handle the insurance company’s creative globally, including in Canada.

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WPP agencies launch Ford-specific shop

Y&R, Mindshare and Wunderman join forces to create Blue Hive, which will handle all the carmaker’s marcom, following similar moves around the globe.

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Microsoft goes big with Xbox One

The electronics co. pulls off a week-long integrated campaign highlighted by a “zombie attack” outside of a giant replica game console in downtown Vancouver.

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Canada in Cannes: How to win in 2014

The Canadian judges from this year’s festival on what they observed, and how agencies can create more work that gets noticed.

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Steve Harmer to lead Wunderman, KBM

The Blast Radius managing director expands his role to work across the three WPP agencies’ Toronto offices.

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Canadian Cannes jury members announced

Five women and one man head to Cannes this summer to judge the Film, Cyber, Direct, Promo & Activation, Radio and Design categories.