Quebec

Quebec Maple

The FPAQ’s first push to promote Quebec maple

The province’s maple syrup producers aim to get Quebecers to consume maple products more frequently.

Federation of Quebec Maple Syrup Producers-A Bountiful Harvest f

Quebec maple syrup gets a new look

The body representing producers in the province hopes a revamped brand will help increase international sales.

Energir

Gaz Metro rebrand a response to stakeholders

Those inside the Quebec energy business wanted a brand that better reflects its investment in renewables.

SAQ Inspire Image 1

2017 Strategy Awards: SAQ inspires personalization

A multichannel approach was developed to highlight the benefits of the SAQ loyalty program.

Montreal

Sports Experts enters the ghost business

The Quebec retailer celebrates its 50th anniversary with a touch of the supernatural.

Brad

Brad appoints a creative director in Montreal

Hugues Morin gets a promotion after continued new business wins for the agency.

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Quebec’s APCM dissolves

A lack of revenue leads the professional development organization to close its doors.

AgropurPic

Agropur launches first-ever masterbrand campaign

With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.

rocket_01

Habs’ farm team shows off its new colours

Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.

pasico

Check it out: ‘Un petito’ taste of Spain

Wine brand Pasico indulges Quebecers’ thirst for Spanish flavour, even if they can’t quite speak the language.

innoceanmontreal

Innocean opens a Montreal office

The agency opens a permanent space in Quebec to better serve national clients, including expanded duties for Kia.

Leon's Moving Day - Washer

Shopper Innovation Awards: Leon’s gets Quebecers moving

The brand used innovative coupons to capitalize on the province’s Moving Day.

Jergens

Jergens makes sure its humour translates

The brand creates a local voice with its new campaign targeting Francophone women.

SE2

Sports Experts’ new direction

The retailer has launched a new platform to build more of an emotional connection with Quebec consumers.

Tourisme Montréal-Tourisme Montréal annonce la nomination de Dan

Daniele Perron joins Tourisme Montreal

The former president of FCB Montreal will lead marketing for the board.