Agropur launches first-ever masterbrand campaign
With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.
Habs’ farm team shows off its new colours
Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.
Check it out: ‘Un petito’ taste of Spain
Wine brand Pasico indulges Quebecers’ thirst for Spanish flavour, even if they can’t quite speak the language.
Innocean opens a Montreal office
The agency opens a permanent space in Quebec to better serve national clients, including expanded duties for Kia.
Shopper Innovation Awards: Leon’s gets Quebecers moving
The brand used innovative coupons to capitalize on the province’s Moving Day.
Jergens makes sure its humour translates
The brand creates a local voice with its new campaign targeting Francophone women.
Sports Experts’ new direction
The retailer has launched a new platform to build more of an emotional connection with Quebec consumers.
Daniele Perron joins Tourisme Montreal
The former president of FCB Montreal will lead marketing for the board.
Groupe Police launches in Quebec
The new “active holding” provides mentorship and resources to ad and marketing entrepreneurs.
Lg2 wins Producteurs de lait du Quebec
The organization looks to stay competitive in the wake of new international trade deals.
McDonald’s means business in Montreal
Some tough negotiations with the Habs’ newest player go down in the spot for the QSR’s latest menu item.
Scotties goes beyond nose-blowing
A new campaign in the Quebec market highlights the many uses for a simple tissue.
Virgin Radio goes to work
The station positions itself as an office morale booster its latest Montreal campaign.
Check it out: Some proud protection
Montreal Alouettes players put their defensive skills to use for everyday underdogs.