Quebec

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Quebec’s APCM dissolves

A lack of revenue leads the professional development organization to close its doors.

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Agropur launches first-ever masterbrand campaign

With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.

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Habs’ farm team shows off its new colours

Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.

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Check it out: ‘Un petito’ taste of Spain

Wine brand Pasico indulges Quebecers’ thirst for Spanish flavour, even if they can’t quite speak the language.

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Innocean opens a Montreal office

The agency opens a permanent space in Quebec to better serve national clients, including expanded duties for Kia.

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Shopper Innovation Awards: Leon’s gets Quebecers moving

The brand used innovative coupons to capitalize on the province’s Moving Day.

Jergens

Jergens makes sure its humour translates

The brand creates a local voice with its new campaign targeting Francophone women.

SE2

Sports Experts’ new direction

The retailer has launched a new platform to build more of an emotional connection with Quebec consumers.

Tourisme Montréal-Tourisme Montréal annonce la nomination de Dan

Daniele Perron joins Tourisme Montreal

The former president of FCB Montreal will lead marketing for the board.

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Groupe Police launches in Quebec

The new “active holding” provides mentorship and resources to ad and marketing entrepreneurs.

Dairy

Lg2 wins Producteurs de lait du Quebec

The organization looks to stay competitive in the wake of new international trade deals.

McDonalds

McDonald’s means business in Montreal

Some tough negotiations with the Habs’ newest player go down in the spot for the QSR’s latest menu item.

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Scotties goes beyond nose-blowing

A new campaign in the Quebec market highlights the many uses for a simple tissue.

Virgin

Virgin Radio goes to work

The station positions itself as an office morale booster its latest Montreal campaign.

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Desjardins’ next-gen banking

The credit union makes going to the bank more like shopping with a new, retail-inspired branch design.