Quebec

SAQ Inspire Image 1

2017 Strategy Awards: SAQ inspires personalization

A multichannel approach was developed to highlight the benefits of the SAQ loyalty program.

Montreal

Sports Experts enters the ghost business

The Quebec retailer celebrates its 50th anniversary with a touch of the supernatural.

Brad

Brad appoints a creative director in Montreal

Hugues Morin gets a promotion after continued new business wins for the agency.

L64QEMSZL3

Quebec’s APCM dissolves

A lack of revenue leads the professional development organization to close its doors.

AgropurPic

Agropur launches first-ever masterbrand campaign

With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.

rocket_01

Habs’ farm team shows off its new colours

Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.

pasico

Check it out: ‘Un petito’ taste of Spain

Wine brand Pasico indulges Quebecers’ thirst for Spanish flavour, even if they can’t quite speak the language.

innoceanmontreal

Innocean opens a Montreal office

The agency opens a permanent space in Quebec to better serve national clients, including expanded duties for Kia.

Leon's Moving Day - Washer

Shopper Innovation Awards: Leon’s gets Quebecers moving

The brand used innovative coupons to capitalize on the province’s Moving Day.

Jergens

Jergens makes sure its humour translates

The brand creates a local voice with its new campaign targeting Francophone women.

SE2

Sports Experts’ new direction

The retailer has launched a new platform to build more of an emotional connection with Quebec consumers.

Tourisme Montréal-Tourisme Montréal annonce la nomination de Dan

Daniele Perron joins Tourisme Montreal

The former president of FCB Montreal will lead marketing for the board.

GroupePolice_Photodegroupe

Groupe Police launches in Quebec

The new “active holding” provides mentorship and resources to ad and marketing entrepreneurs.

Dairy

Lg2 wins Producteurs de lait du Quebec

The organization looks to stay competitive in the wake of new international trade deals.

McDonalds

McDonald’s means business in Montreal

Some tough negotiations with the Habs’ newest player go down in the spot for the QSR’s latest menu item.