Tech

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BMO invests further in Ryerson tech hub partnership

From Strategy Ad Tech: The bank leverages its relationship with DMZ to find fintech solutions for small business clients.

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View from the C-Suite: Ecobee gets aspirational

CMO Jackie Poriadjian-Asch says the smart home company has positioned itself around data sharing and control of the home.

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Ecobee launches first big marketing push

A new spot aims to move the brand beyond functional messaging and in front of more consumers.

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Hudson’s Bay launches new bilingual app

The retailer’s new iOS app comes with functionality for customers shopping both in-store and online.

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Manulife Bank debuts chatbot as part of challenger approach

The AI-powered financial tool is part of a push to draw millennials away from the Big Five banks.

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Inabuggy uses AI to fight big guys in grocery delivery war

The Canadian company taps tech to compete against American giants like Instacart and Amazon.

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Lax AI ethics puts brands, businesses at risk: PwC

The advisory firm has released a toolkit to address a need for integrated approaches to developing the tech responsibly.

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Cost, technical issues still barriers to AR campaigns

Creatives say client demand for the technology is strong, but roadblocks remain, according to a survey.

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Cineplex appoints first chief digital and technology officer

Shawn Mandel will help drive the co.’s “diversification agenda.”

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Social Engagements: LinkedIn aims to grow beyond B2B ads

The platform’s head of marketing solutions in Canada talks attracting B2C clients.

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Figr launching AR app to ‘educate’ consumers

The cannabis brand aims to engage Canadians with augmented reality that also follows the category’s strict marketing regulations.

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McDonald’s uses Snapchat to promote McDelivery

The QSR is the first Canadian brand to use AR for couponing via an out-of-home ad.

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WestJet’s smart nightlight projects a flight’s path

The “Flight Light” uses real-time data to help families stay connected during an expanding number of international flights.

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How Indochino’s new CTO is tailoring its tech needs

Alex Buhler on what the clicks-to-mortar menswear brand is doing to fit changing consumer behaviour amid rapid expansion.

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Dr. Clown Foundation gets in on the challenge fun

The Funny Face-off uses technology to get Montrealers laughing (and donating) to a good cause.