Tech

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SapientRazorfish stakes a claim in consultancy space

While PwC and other consultancies grab at agency dollars through tech, Publicis’ newly merged shop strikes back.

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With innovation, does size matter?

How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.

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Tech in Action: Levi’s smart jacket

The first piece of clothing made with Google’s Project Jacquard controls a range of functions with only a few gestures.

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Brita uses VR to show the impact of clean water

How immersing people in Kenyan village life fits in with the brand’s larger CSR efforts.

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Brand Doctors: Beyond Samsung’s tricky launch

Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?

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RBC launches transfers through Siri

Why becoming the first major bank to allow voice-controlled e-transfers may be more of a brand play than answering consumer demand.

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Is machine-powered creativity possible?

StackAdapt’s co-founder says the answer depends on how willing you are to sort through some bad ideas.

Salesforce smartens up its AI capabilities with IBM

A partnership brings Watson to clients, in addition to the launch of image recognition for its existing Einstein platform.

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Ones to watch from the Canadian Startup Awards

The year’s winners give marketers a hint of which companies they should be watching, both as partners and competitors.

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HP taps former hacker in branded content play

New creative from Edelman uses a short documentary to raise awareness about cyber security.

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NFB re-releases award-winning doc in VR

The NFB and Jam3′s Bear71 gets a second chance to make its message heard.

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The state of the connected car

Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.

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Mastercard launches Qkr in Canada

With a few refinements, the order-ahead payment app is ready to compete in North America.

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Tech in Action: A lecture from a bot

Watson-powered “AiMEN” has The Young Pope send context-relevant bible verses to sinners.

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Embrace the shift away from stuff (column)

Mirum’s Mitch Joel tracks tech trends around streaming and subscriptions to prepare marketers for what’s next.