Tech

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IGA brings tattoos to life with AR

Sid Lee used Facebook features families already know to make engaging with a charitable campaign as simple as possible.

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Canadian CEOs less confident than in 2018

A KPMG survey shows that emerging technology and talent shortages are also undermining disruptive appetites.

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Walmart opens new Urban Supercentre concept

New technology, pop-ups and third-party partners are being tested to create a more convenient shopping experience.

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How Interac drew in Collision attendees

The payment company created a space to attract the startup community so they could learn more about its tech offering.

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Rick Hansen Foundation makes a poster for everyone

A digital board uses multiple forms of tech to make sure a message about improving accessibility across Canada is heard by all.

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Tech in Action: Wrangler can tell if it’s on your booty

The jean brand capitalizes on the success of “Old Town Road” with an image recognition tool to unlock exclusive content.

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HSBC launches global AI lab in Toronto

The bank’s new lab will employ 50 staff and help analyze ‘largest collection of client data it has ever compiled.’

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How a Toronto tech hub fits into WW’s new mission

The rebranded wellness company’s VP of engineering on utilizing member data and meeting the needs of a new target.

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Drop offers free rides to and from Collision

The loyalty app brings e-scooter sharing to Toronto to reach the 25,000 attendees at the tech conference.

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MaRS redefines ‘innovation’ in first campaign

The Toronto innovation hub aims to ease anxieties and cliches behind the buzzword by focusing on startups doing good.

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Tech in Action: 7-Eleven tries to catch ‘em all

The convenience store is using AR to promote the release of Detective Pikachu and send fans to its loyalty app.

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What marketers need to know after Google I/O

The tech giant’s annual conference highlighted wider uses for AI and plans to crack down on cookies.

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Forecasting a plan for artificial intelligence

Weather data has become vital to the AI equation. Pelmorex CEO Sam Sebastian shows marketers how to build their smarts.

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How to future-proof your performance marketing

Why effectively driving a consumer action online is going to mean having a less rigid approach.

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Back Page: Fuse pitches its twist on a smart device

The Toronto integrated marketing agency proves there is such a thing as a stupid question.