Tech

adidasAR

Adidas turns transit passes into scratch cards with AR

An execution inside Toronto streetcars gave any passenger with a phone the chance to win Ultra Boost sneakers.

AI

The Next Big Thing in artificial intelligence

From the Strategy Tech newsletter: New ways brands are using AI to find efficiencies, launch products and get closer to customers.

Best-buy

Best Buy’s staff take their work home with them

The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.

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Tech in Action: Using AI to defy biases

To bring food insecurity closer to home, Feeding America turned 1,000 images into a photo of one person.

larocheskintrack

L’Oreal releases its UV-tracking wearable globally

A new sensor for La Roche-Posay adds a hardware component to the beauty giant’s brands-as-a-service strategy.

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The big takeaways from Amazon’s hardware event

The company is extending the reach of Alexa and Ring, though new privacy features don’t address some major concerns.

samsung

Leo Burnett Toronto added to Samsung’s agency roster

The agency will begin its assignment by working with fellow Publicis agencies to support the launch of the Galaxy Note 10.

DavidAllard

View from the C-Suite: Samsung wants to be a cultural enabler

CMO David Allard explains how working with influencers helps further the brand’s “do what you can’t” positioning.

AGE-WELL Network of Centres of Excellence -NCE--7 in 10 Canadian

Canadian seniors want more tech in their lives

A survey shows the areas where demand is greatest for digital tools and services among those over the age of 65.

focalstryon

North extends reach with virtual try-on tool

The smart glasses company is looking to provide remote fittings to expand the market for its Focals smart glasses.

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Tourisme Montreal launches an AI travel assistant

A conversational platform aims to guide visitors through the experiences available to them on a trip.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

Lift & Co. launches a cannabis data platform

The review site is using its consumer data to give brands a one-stop source for insights.

cocacolaar

Tech in Action: Coca-Cola creates harmony with AR

Scanning a can triggers an interactive story related to the brand’s positioning of bringing people together.

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Consumer concerns about the risks of AI persist

A report from TD shows Canadians believe the tech is being developed too quickly and want more control over their data.

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Tech in Action: Bombay Sapphire combines art and science

The gin brand enlists a pair of robotic arms to help more people contribute to its creativity-focused positioning.