Tech

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Drug Free Kids sends a well-timed personal message

A suite of tech partners adds some punch to a PSA with automated, customized texts to teens.

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Burning Questions: What is AI’s impact on engagement?

SAP Hybris’ Jamie Anderson answers how AI is going to change media consumption and how advertisers should prepare.

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Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

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How a Montreal fintech hub would benefit banks

A new report from EY suggests a few steps could turn the city into one of the sector’s biggest players.

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Can an AI find your next influencer?

Dovetale’s machine learning tool scans brands’ mood boards to help find the right social media celebrity.

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Tech in Action: Walking the graveyard with Lincoln

The New York Times brings a scene from George Saunders’ debut novel to life with VR.

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Element AI expands offering with database acquisition

MLDB.ai joins a growing Montreal accelerator helping companies navigate the AI future.

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The frightening reality of VR

Samsung takes on your fears as it adapts a global platform to Canada.

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PayPal acquisition extends reach into bill payments

The digital payment giant acquires Vancouver-based Tio for $304 million.

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Y&R launches new tech practice

Serviced in Canada through Taxi, the specialized offering will help clients tackle unique marketing challenges.

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Zulu Alpha Kilo gets its first U.S. client

The agency has been named AOR for connected home platform Wink as it aims to build momentum south of the border.

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Marriott redesigns app for deeper customer experience

Ease of use and personalized suggestions turn the hotel’s mobile experience into a “personal concierge.”

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The best new bots

Domino’s, Slack and CoverGirl are beginning to prove chatbot hype may be deserved.

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Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.

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Prepping for AI

Where decision makers are directing their resources in anticipation of machine learning’s increased importance.