Drug Free Kids sends a well-timed personal message
A suite of tech partners adds some punch to a PSA with automated, customized texts to teens.
Burning Questions: What is AI’s impact on engagement?
SAP Hybris’ Jamie Anderson answers how AI is going to change media consumption and how advertisers should prepare.
Ubisoft turns your phone into a sword
How the company used mobile tech and social community building to promote a new game to a mass audience.
How a Montreal fintech hub would benefit banks
A new report from EY suggests a few steps could turn the city into one of the sector’s biggest players.
Can an AI find your next influencer?
Dovetale’s machine learning tool scans brands’ mood boards to help find the right social media celebrity.
Tech in Action: Walking the graveyard with Lincoln
The New York Times brings a scene from George Saunders’ debut novel to life with VR.
Element AI expands offering with database acquisition
MLDB.ai joins a growing Montreal accelerator helping companies navigate the AI future.
The frightening reality of VR
Samsung takes on your fears as it adapts a global platform to Canada.
PayPal acquisition extends reach into bill payments
The digital payment giant acquires Vancouver-based Tio for $304 million.
Y&R launches new tech practice
Serviced in Canada through Taxi, the specialized offering will help clients tackle unique marketing challenges.
Zulu Alpha Kilo gets its first U.S. client
The agency has been named AOR for connected home platform Wink as it aims to build momentum south of the border.
Marriott redesigns app for deeper customer experience
Ease of use and personalized suggestions turn the hotel’s mobile experience into a “personal concierge.”
The best new bots
Domino’s, Slack and CoverGirl are beginning to prove chatbot hype may be deserved.
Molson helps NHL enter VR
How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.
Prepping for AI
Where decision makers are directing their resources in anticipation of machine learning’s increased importance.