Articles Tagged ‘BBDO’

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RBC aims to make ‘Someday’ more emotive

As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.

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What does it take to reach the Paralympic podium?

A Canadian Paralympic Committee brand campaign focuses on the “greatness” of Team Canada athletes.

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Publicis wins global Mercedes-Benz assignment

The automaker ends its local relationship with BBDO Canada to team up with Emil.

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BBDO hires head of planning

Sarah Henderson joins from Grip to further build data and analytics into the agency’s work.

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So why should you care about blockchain?

BBDO’s Thomas Kenny and Zach Kula break down the marketing implications for the biggest buzzword in tech.

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Ontario Ministry of Seniors Affairs looks back to the 70s

A campaign inviting seniors to visit a new ministry website foregoes all the usual tropes about older demographics.

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KBS wins Epica Grand Prix

The agency’s design work for Innocence Canada is among 11 Canadian winners at the show.

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2017 Strategy Awards: Take Note pens a digital love story

The Toronto store reminded people of the power of notes through a handwritten tale of love.

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2017 Strategy Awards: OLG’s race for millennial spectators

A new brand was launched through a film that put viewers in the jockey’s saddle.

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AToMiC 2017: Selling products with new products

WD-40 and Doritos designed new merchandise for holiday contexts.

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Shopper Innovation Awards: How to hijack the holidays

These brands found new ways to stand out during busy periods.

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Check it out: Don’t drive high. Don’t eat this stuff.

A strange menu rails against driving high as Canada contemplates legalizing weed.

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Purpose, now more than ever: column

BBDO’s Thomas Kenny shows pop culture has come out swinging in the Age of Trump. Marketers should too.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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Ogilvy and Huggies take CASSIES Grand Prix

BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.