Articles Tagged ‘BBDO’

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Shopper Innovation Awards: How to hijack the holidays

These brands found new ways to stand out during busy periods.

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Check it out: Don’t drive high. Don’t eat this stuff.

A strange menu rails against driving high as Canada contemplates legalizing weed.

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Purpose, now more than ever: column

BBDO’s Thomas Kenny shows pop culture has come out swinging in the Age of Trump. Marketers should too.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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Ogilvy and Huggies take CASSIES Grand Prix

BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.

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CASSIES Gold: Swapping gifts for Skittles

The confectionery brand inserted itself into the holiday season by finding an untapped angle in excessive gift giving.

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Brands celebrate Valentine’s Day

A collection of campaigns that commemorate love in all of its forms.

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Thoughts from the quiet side of the room

BBDO exec Paul Reilly on why nurturing introverts is crucial for better work.

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Mercedes tells a 360-degree story

Why immersive video is an effective platform for the luxury brand’s aspirational stories.

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Lay’s brings the world to Canada

This year’s “Do Us a Flavour” campaign tries to continue the brand’s digital engagement with a focus on global tastes.

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BBDO strengthens its C-suite

A big focus for the shop today is content and data, with changes being made to drive that.

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Skyy Vodka stakes a claim

The brand is aiming to boost awareness and connect millennials to its Californian roots by giving Canadians a square foot of land.

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Rethink, FCB, BBDO big winners at Clio Sports

Nine Canadian companies took home 19 awards at last night’s show.

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BBDO launches Flare in Toronto

Former Big Brother Canada producer Dave Lembke has been hired to lead the internal video production unit.

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Doritos plays with…lava?

PepsiCo CMO Christine Kalvenes talks about the new Canadian campaign that takes the brand into the belly of a volcano (and is already generating global attention).