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Articles Tagged ‘BBDO’

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Taking the fun out of balloons for a good cause

The Lung Association is hoping to drive awareness for COPD with a simple test.

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Mars taps into do-it-yourself culture

A new creative platform for the chocolate bar encourages DIYers to try their hand at projects they might just fail at.

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Cannes Digest: Festival begins with 31 shortlist nods

Monday morning brings news of nominations for nine Canadian agencies across five categories.

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Canada snags nine Effies

There were no Gold winners, but eight agencies took home other awards from the show recognizing creative effectiveness.

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Cossette leads Canadian agencies at One Show

Five shops picked up Gold Pencils at the first night of the awards.

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Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

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Riding the branded content wave

Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.

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RBC helps youth prepare for the future of work

A campaign supporting the bank’s largest-ever CSR initiative aims to show all Canadians the potential impact of a “quiet crisis.”

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RBC aims to make ‘Someday’ more emotive

As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.

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What does it take to reach the Paralympic podium?

A Canadian Paralympic Committee brand campaign focuses on the “greatness” of Team Canada athletes.

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Publicis wins global Mercedes-Benz assignment

The automaker ends its local relationship with BBDO Canada to team up with Emil.

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BBDO hires head of planning

Sarah Henderson joins from Grip to further build data and analytics into the agency’s work.

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So why should you care about blockchain?

BBDO’s Thomas Kenny and Zach Kula break down the marketing implications for the biggest buzzword in tech.

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Ontario Ministry of Seniors Affairs looks back to the 70s

A campaign inviting seniors to visit a new ministry website foregoes all the usual tropes about older demographics.

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KBS wins Epica Grand Prix

The agency’s design work for Innocence Canada is among 11 Canadian winners at the show.